PPC for Law Firms by Intellistart Law Firm Marketing

PPC Services for Lawyers & Law Firms

Commercially focused PPC for law firms in England & Wales.

Our in-house legal PPC advertising team helps law firms generate viable enquiries through carefully managed Google Ads campaigns designed to reduce wasted spend and improve lead quality over time.

Many of our clients achieve returns of £5 or more for every £1 spent when campaigns are paired with optimised websites, tracking, and intake process.

No outsourcing.

No white-labelled management.

No long-term contracts or cancellation fees.

Book a no-bligation review

Home » PPC for Lawyers and Law Firms

You may have seen us on
The Law Gazette

PPC Services for Lawyers, Solicitors and Law Firms in England and Wales

Pay-per-click (PPC) advertising is one of the most effective ways for lawyers, solicitors and law firms to reach their target audience and increase their online visibility.

Our team of PPC advertising experts has years of experience in helping legal professionals build a strong online presence and generate high-quality legal enquiries through ads. We provide professional PPC services tailored to your specific needs.

If you are looking for a PPC agency that genuinely understands how law firms operate — from intake processes and compliance considerations to viable case acquisition — you are in the right place.

We work exclusively with solicitors and law firms across England & Wales, helping practices generate commercially viable enquiries through carefully structured Google Ads campaigns.

Unlike many agencies, we do not outsource campaign management or rely on third-party freelancers. The people you speak to are the people managing your campaigns. Additionally, your leads are exclusive to you and never shared with any third parties.

Our work is grounded in measurable commercial outcomes.

Read our latest case study showing how a carefully structured PPC strategy helped one law firm generate more than £455K in revenue over a three-month period.

Generating 1:12 ROI in 3 Months

We manage all aspects of your PPC campaign in-house, including: campaign structure, keyword strategy, landing page creation, tracking setup, conversion optimisation, and ongoing campaign management.

We will guide you through the process and keep you updated on the performance of your campaigns.

Our approach is designed not just to generate clicks, but to improve the quality of the enquiries your firm receives.

Speak to our experienced team today to find out how we can help your firm.

Your PPC audit & Google ads setup
are on us

When you enquire, we’ll carry out a complimentary review of your existing Google Ads account and identify any opportunities for improvement.

Should you decide to work with us, we’ll also take care of the complete Google Ads account setup on your behalf. This includes campaign structure, conversion tracking, keyword research, audience targeting, and account configuration.

We don’t charge separate setup fees. Instead, we include this work as part of our service so your budget can remain focused on generating enquiries and new business.

Call our team

By submitting your details, you accept our privacy policy.

Why PPC Works Well for Law Firms

Many legal services are now researched online before a client ever picks up the phone. For practice areas such as personal injury, immigration, family law, employment, criminal defence, and litigation, potential clients often turn directly to Google to search for answers, compare firms, and assess their options privately.

A carefully managed PPC campaign allows your law firm to appear in front of high-intent users at the exact moment they are searching for legal help.

When structured properly, PPC can:

generate enquiries quickly,
support new practice areas,
improve local visibility,
and create a predictable pipeline of work.

Other ways PPC can help your law firm

Here are some other ways our PPC services can help your law firm:

Targeted Advertising

One of the key advantages of PPC advertising for lawyers, solicitors and law firms is the ability to target specific audiences based on various factors. These can include: location, keywords, and demographics. With our PPC services, we can create highly targeted ads that will reach the right people at the right time, increasing your chances of conversions.

Cost-Effective Marketing

Compared to traditional advertising methods, PPC advertising can be much more cost-effective, especially for smaller to medium law firms. With our expertise in legal PPC, together we can create campaigns that are optimised for cost-effectiveness, ensuring that you get the most ‘bang for your buck’.

Measurable Results

Another significant advantage of PPC advertising is the ability to track and measure the results of your campaigns. With our analytics tools and knowledge, we can provide you with detailed reports on the performance of your ads, allowing you to make data-driven decisions for maximum ROI.

Brand Awareness

PPC advertising is also an effective way to build brand awareness and establish your law firm as a trusted and reliable authority in your particular area of law. By creating high-quality ads that showcase your expertise and services, we can help you attract more paying clients and increase your online visibility.

Customised Strategy

At Intellistart, we understand that every law firm is unique, with its own set of goals and challenges. That is why we offer tailored PPC strategies customised to the specific needs of your firm. Whether you are looking to attract more clients or establish yourself as a thought leader in your field, we can help you achieve your goals with a personalised approach.

To conclude, PPC advertising can be an excellent investment for lawyers, solicitors, and law firms looking to expand their online presence and attract more paying clients.

At Intellistart, we offer professional PPC services that are tailored to the specific needs of legal professionals like you. Contact us today to learn more about how we can help your law firm grow and thrive in the digital age.

What is PPC?

“You can think of PPC advertising as paying to place your law firm ads in front of your ideal clients!”

Talk to our Ad experts

Call our team Request a Callback

Tailored digital advertising services for the legal sector

Our PPC advertising campaigns for lawyers, solicitors, and law firms are tailored to their individual needs.

Our campaigns are built around data, tracking, and commercial intent. We continuously review:

search terms,
lead quality,

to help ensure your advertising budget is being used effectively.

conversion data,
and campaign performance

We are cautious with spend, transparent in our recommendations, and honest when something is not working.

Because all work is completed in-house, communication is clearer, decisions are faster, and accountability remains with the people actually managing your campaigns.

Client Testimonials

“We’ve worked with Intellistart since October 2022 across Google Ads, landing pages and website design. Joel has handled our PPC and landing page work and has also assisted with Trustpilot and review setup.

Ewelina has created the website design work for us, including the Mason & Co site (to make it compliant) and more recently the LFCS Legal website completed in March 2026.

I personally would highly recommend Intellistart for the excellent website development and advertising services for all legal firms and professionals….”

Joanne Feldman – Solicitor Partner at LFCS Legal Solicitors

“Joel and all associated with Intellistart (including Brian and Gemma at Peacock and Mike at Coverex) have been of immense help and support to me when setting up my new law firm and I would highly recommend their services to others.

Intellistart also assisted with the purchase of necessary office equipment, such as a laptop and desk phone. I very much look forward to continuing to work with them in the future.”

Chris Henshall – Chris Henshall Employment Solicitors

“We have been working with Intellistart for a number of years now. It is a great company that provides exceptional services. Joel and Ewelina are extremely professional and diligent and we very much value our working relationship with them. Would recommend this company in a heartbeat.”

Thank you Ewelina for your valued work.”

Tuhel Ahmed – Bentley Sterling & Co Solicitors in London

“Ewelina re-designed and developed my legal consultancy website.

She worked quickly and produced a high quality website which more than met my brief. She was approachable and guided me website amendments and format.

Thank you Ewelina for your valued work.”

Adam Wright – Consultant Solicitor at Setfords Solicitors

“We used Intellistart to set up our web site for our Tenancy Deposit Protection checks, Joel was very helpful and knowledgeable and guided us through the set up really well.

Joel spent time with us going through what we wanted out of the site and how to get there.

Joel checked everything worked properly before going live and since it has been set up it has worked really well for us and we are now getting enquiries on line. We would certainly recommend the services of Intellistart.”

Peter Butler – Phoenix Legal Solicitors

“Joel and Ewelina were great to work with and always responsive with any queries that we had.

The service they provided was second to none.

Would recommend.”

Hakan Jabbar – Law Firm Partner

“Intellistart have been a great addition to our company and their advice in respect of SEO, social media, website redesign and more.

We are grateful for all of the advice they have given us and their hard work.”

Alisha Butler – Phoenix Legal Solicitors

“Simply the best !

Very helpful, professional and good at what they do.
I have re-modelled my website 3 times and Joel and Ewelina have been by far the best. They are honest, knowledgeable and informative.

Before they came on the scene, this time I tried two other firms and it was 3rd time going with lucky with them and I’m so glad I did.”

Helen Grieves – Grieves Solicitors

“Excellent Services on All Fronts

We used Peacock Risk Management and Intellistart’s services in relation to our Law Firm Start Up, as well as provision of Indemnity Insurance and Legal Web Design. All the services we received were excellent on all fronts and the key to this was speedy communication from all members, and in-depth knowledge and expertise, allowing them to guide us through the challenges and concerns of starting a new business.”

Ratika Puri – RPK Solicitors

“Ewelina from Intellistart has been working on my employment law firm’s SEO for some time now. She has since increased the speed of our website and removed defunct plugins. Her SEO has also generated new areas of work and the results have been fantastic!

My experience with past SEO companies is that they hook you on a retainer, take it for granted and do increasingly less. However, this is not the case with Ewelina and Intellistart as she continues to proactively identify areas to work on and improve. Thank you Ewelina!”

Dean Morris – Morris Legal

“I am the owner of a small law firm specialising in immigration law. I instructed Intellistart to take over the management of our PPC campaign three months ago.

Joel is a pleasure to work with. He guided us through the initial onboarding process and has remained proactive on our account ever since. The results speak for themselves.

Our turnover has doubled since we have been working with Intellistart.

I am very satisfied with the service provided by Intellistart and I have no hesitation in recommending their services to other law firms that want to grow their practice.”

Rasab Khan – Saxon Solicitors

“Joel knows exactly what he is doing and is passionate about the data and conversions.

I highly recommend Intellistart for a GoogleAds campaign”

Saimah Malik – Goodwyn Herrera Solicitors

“I honestly cannot praise Joel and the team at Intellistart highly enough. They have been amazing from day one. It has taken my business 8 years to find a company that actually knows their stuff and and delivers what they promise.

This company is by far leaders in their field and they have greatly helped in bringing new clients and leads to our firm. From being totally disillusioned by other companies professing to be experts in marketing Joel and the team make all these folks else seem amateur.

Always on hand and responsive, totally professional and most of all their skills and knowledge are second to none. 5 stars all round!”

Naveen Galal – Amnesty Solicitors

“I had the pleasure of working closely with Ewelina on a refresh of my company website.

Her exceptional problem-solving skills and attention to detail were instrumental in delivering a customer focused website.

I highly recommend Ewelina for her dedication, professionalism, and ability to deliver to tight deadlines.”

Mohammed Sahid – Affinion Partnership

“Joel is just amazing! Always happy to help, always professional and always on point! I’d definitely recommend him to everyone.”

Sanam Aziz – SAZ Solicitors Ltd

“I had a great experience working with Joel. He was very helpful and assisted with a lot of our enquiries.

The website they delivered was really good, our clients like it and find it easy to navigate.”

Ola Popoola – Squares Law

“Professional, hardworking and great customer care in assisting a new business to create a business logo.”

Ms Hughes – Hughes Law Solicitors

“Great people to work with, you will feel comfortable straight away when you speak to them as they are genuine people.

Excellent at what they do and always available when you need them, would recommend Intellistart with full confidence.”

Arif Qadri – MRH Solicitors

– Stuart Matthews, Treadstone Law Solicitors in Manchester

Data driven PPC marketing for Lawyers

Data is at the heart of what we do at Intellistart. Our approach towards PPC Advertising is led by data insights and continued optimisation to achieve the best ROI for our law firm clients.

Our UK-based team will manage all areas of your PPC investment including campaign planning and build, content creation and optimisation, data analysis, retargeting, and detailed reporting.

As an all-in-one digital legal marketing agency, we specialise in all areas of PPC marketing including Google and Bing Ads, Google display advertising and paid social advertising, including ads on TikTok.

We carefully track campaign performance and work with firms to better understand which enquiries are translating into viable matters.

This allows us to optimise campaigns based on lead quality, not just lead volume.

Working closely with you and your firm, we can create an effective PPC strategy that will help you grow your firm.

Read our case studies to see how we work with our clients.

Case studies

Target clients with Google and Display Advertising

There are numerous opportunities to reach new clients through targeted Google Ad campaigns.

Whether you are looking to target new clients on a local, regional, or national level, we can certainly help.

All campaigns are managed in-house, by our Google certified marketers. We do not white-label our services.

Our PPC specialists run a number of successful campaigns covering many personal and business practice areas, including commercial law, personal injury, family law, immigration, professional negligence and medical negligence.

One of the core goals of our PPC strategy is to reduce wasted spend by attracting more relevant, higher-intent traffic.

This includes:

improving targeting,
refining search intent,
filtering low-quality searches,
and building landing pages that pre-qualify enquiries before contact is made.

A successful landing page must do more than simply look professional.

It should:

provide useful information,
build trust,
answer key questions,
and encourage the right prospective clients to make contact.

We’re trusted by sole-practitioners to multi-partner and Legal 500 Law Firms

Want to learn more about law firm marketing?

Read our Blog Read our Guides

Why should I use PPC services as a Law Firm?

There are numerous reasons why you should include PPC within your marketing strategy. They include:

(Almost) instant results

Unlike SEO, a landing page supported by a PPC campaign can start generating leads in as little as a couple of weeks. Our experts will set up, optimise and maintain your ads so that you can show up at the top of search results immediately.

Precise geo-targeting

PPC allows you to target people based not only on the keywords they type in, but also their geographical locations (nationally and locally). You can generate clients living in your local area or nationally.

Tracked performance

We track the performance of your campaign including individual keywords and phrases. This is all to ensure that your money is well spent. We will keep you updated on the progress and if we believe that your campaign is not going well, we will let you know.