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Why PPC for law firms isn’t a tick-box exercise (and why the quality of your agency matters) If you asked three different law firms which PPC agency they use, there’s a good chance each would tell you they’re getting broadly the same service. After all, they’re all paying someone to manage Google Ads campaigns, generate […]
22
Oct
Oct
A law firm can receive dozens of enquiries through Google Ads and still struggle to understand whether its advertising is generating profitable new business. The problem often starts with how conversions are tracked. A form submission is recorded. A phone call is counted. Google Ads reports another conversion, and the campaign appears to be performing […]
19
Oct
Oct
Before setting up your firm, decide which family law services you intend to provide and the clients you want to serve. Family law covers several different types of work, and the services you choose will influence your business plan, staffing, insurance requirements and marketing strategy. Your practice might focus on: Divorce and separation: advising clients […]
16
Oct
Oct
Before setting up your firm, decide which services you intend to offer and which types of clients you want to serve. Corporate and commercial law covers a broad range of legal work so as a new law practice, you may choose to specialise in one area or offer several related services. For example, your practice […]
15
Sep
Sep
For decades, law firms have relied on search engine optimisation (SEO) to bring in clients. Ranking on Google meant: visibility, authority, and client enquiries. Entire marketing strategies, from keyword-rich content to backlinks, were designed with Google in mind. But the internet has changed, and so has search. Once upon a time, simple SEO “tricks” worked. […]
27
Aug
Aug
There is no shortage of information online. Search for almost anything relating to legal marketing, SEO, Google Ads or growing a law firm and you’ll find thousands of articles, guides, opinions and competing sources of information. But how do you decide which sources you actually trust? Google now gives users another way to tell it […]
16
Jul
Jul
The first impression rarely comes from your advert. It comes from the page your advert sends people to. A common mistake our team sees is law firms investing thousands of pounds in Google Ads while directing visitors to pages that were never designed to convert enquiries. An effective landing page should answer the questions prospective […]
10
Jul
Jul
We’re delighted to share that Intellistart Law Firm Marketing has been shortlisted as a finalist in the Business of the Year category at the Bolton News Business Awards 2026. The Business of the Year award recognises organisations that demonstrate: strong financial performance, sustained growth, innovation, resilience, and a clear strategy for the future. To be […]
07
Jul
Jul
A law practice may spend thousands of pounds every month on Google Ads while having no clear answer to questions such as: Which keywords generate qualified enquiries? Which campaigns generate signed cases? Which practice areas are profitable? Which search terms waste budget? And which conversions should Google optimise towards? Without this information, Google Ads becomes […]
15
Jun
Jun
AI Search Optimisation Agency for Law Firms & Solicitors (UK & London) The legal industry is entering a major shift in how clients discover and evaluate law firms online. Traditional Google rankings are no longer the only visibility factor. Today, law firms must also appear inside AI-generated answers from systems like ChatGPT-style assistants, Google AI […]