Market my Law Firm online

Find out what might be going wrong with your law firm marketing and how to improve it.

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Is your law firm marketing not yielding the desired results?

Marketing plays a pivotal role in the growth and success of any law firm. And in today’s world, digital marketing allows law firms to reach a wider audience.

Unfortunately, many law firms struggle with common marketing issues that hinder their online visibility and client acquisition efforts. One of the main reasons why law firms face marketing challenges is the lack of a clear and targeted strategy. Without a well-defined plan, it becomes difficult to effectively reach potential clients and stand out from the competition. It is crucial for law firms to identify their target audience and tailor their marketing efforts accordingly.

At Intellistart, we understand the unique demands of law firms, and we’re here to help you navigate these challenges. We are experts in law firm marketing and can develop a customised marketing strategy that suits your specific needs and goals.

Whether you need help with SEO-web design, or PPC advertising, we have the expertise to drive results for your law firm. We will work closely with you to understand your target audience, identify your USPs, and create compelling campaigns that resonate with potential clients.

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Market your law firm effectively

Book a free consultation with a law firm marketing expert to discuss how we can help you promote your firm and be successful online.

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The Problem

Common law firm marketing challenges

Before we offer tailored solutions, we will delve into common issues law firms encounter with their marketing.

Website Not SEO Configured

SEO is the foundation of online visibility. For a law firm website to be visible, its structure needs to be optimised. A well-built website allows search engine crawlers to see it and index it in search engines.

Poor User Experience (UX) and User Interface (UI)

Many law firms either neglect their website or have an outdated one that does not reflect their expertise and professionalism. Investing in a user-friendly and visually appealing website can significantly enhance a law firm’s online visibility and credibility. UX and UI are critical elements of online success. If visitors find a law firm website difficult to navigate or unappealing, they are more likely to leave without making contact.

Not Meeting Core Web Vitals Requirements

Core Web Vitals are essential metrics that Google considers when ranking websites. Law firm websites that fail to meet these requirements see lower search engine rankings and reduced online visibility.

Copy Not Optimised for Search Engines

Crafting content for a website requires a different approach compared to crafting content for a book. Web content should cater to online readers who prefer shorter, scannable, and visually appealing text. Web content also needs to be crawler-friendly to rank well on search engines. Law firms that don’t adapt their copy to websites miss out on valuable rankings.

Lack of Social Proof

Testimonials as well as links to social media are essential. They allow visitors to check if a firm is real and credible. Law firms that don’t show reviews and don’t feature links to social media risk seeing fewer enquiries and lower ROI.

Website not designed for clients

A law firm website designed to impress competitors may not convince its prospective clients. The most effective designs are tailored to clients’ needs and meet their expectations.

Neglecting key metrics

Measuring the effectiveness of marketing campaigns is crucial for law firms to identify what works and what doesn’t. By tracking key metrics such as website traffic, conversion rates, and client acquisition sources, law firms can make data-driven decisions. Tracking data also makes it easier to optimise marketing strategies. Regularly analysing and adjusting marketing efforts based on these insights can lead to improved results and a higher ROI.

Law firms need to address common marketing challenges to maximise their online visibility and attract new clients. With the right approach, they can thrive in the digital landscape and establish themselves as trusted and reputable legal professionals.

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The Solution

How can you help me market my law firm?

Over the years, we have helped market and grow hundreds of law firms. Here are the basic strategies we can implement to help your firm.

Website design

We help law firms generate ROI by creating optimised websites that clients can relate to.

Tailored and targeted advertisements
Ads that generate clicks and enquiries
Experienced team to help you grow

PPC Advertising Service

Lead Generation

Our advertising team manages various marketing budgets. We can help you make the most out of yours using online marketing techniques.

Using landing pages configured with SEO for better ROI
Helping you build a sustainable source of enquiries

SEO Service

Practice Growth

We specialise in growing law firms by freeing up their time and putting them in front of their legal clients.

Tailored advertising techniques
To help you convert indecisive clients
Generating more ROI

Re-marketing Service

Client Testimonials

“Ewelina re-designed and developed my legal consultancy website.

She worked quickly and produced a high quality website which more than met my brief. She was approachable and guided me website amendments and format.

Thank you Ewelina for your valued work.”

Adam Wright – Consultant Solicitor at Setfords Solicitors

“We used Intellistart to set up our web site for our Tenancy Deposit Protection checks, Joel was very helpful and knowledgeable and guided us through the set up really well.

Joel spent time with us going through what we wanted out of the site and how to get there.

Joel checked everything worked properly before going live and since it has been set up it has worked really well for us and we are now getting enquiries on line. We would certainly recommend the services of Intellistart.”

Peter Butler – Phoenix Legal Solicitors

“Joel and Ewelina were great to work with and always responsive with any queries that we had.

The service they provided was second to none.

Would recommend.”

Hakan Jabbar – Law Firm Partner

“Excellent Services on All Fronts

We used Peacock Risk Management and Intellistart’s services in relation to our Law Firm Start Up, as well as provision of Indemnity Insurance and Legal Web Design. All the services we received were excellent on all fronts and the key to this was speedy communication from all members, and in-depth knowledge and expertise, allowing them to guide us through the challenges and concerns of starting a new business.”

Ratika Puri – RPK Solicitors

“Ewelina from Intellistart has been working on my employment law firm’s SEO for some time now. She has since increased the speed of our website and removed defunct plugins. Her SEO has also generated new areas of work and the results have been fantastic!

My experience with past SEO companies is that they hook you on a retainer, take it for granted and do increasingly less. However, this is not the case with Ewelina and Intellistart as she continues to proactively identify areas to work on and improve. Thank you Ewelina!”

Dean Morris – Morris Legal

“I am the owner of a small law firm specialising in immigration law. I instructed Intellistart to take over the management of our PPC campaign three months ago.

Joel is a pleasure to work with. He guided us through the initial onboarding process and has remained proactive on our account ever since. The results speak for themselves.

Our turnover has doubled since we have been working with Intellistart.

I am very satisfied with the service provided by Intellistart and I have no hesitation in recommending their services to other law firms that want to grow their practice.”

Rasab Khan – Saxon Solicitors

“Joel knows exactly what he is doing and is passionate about the data and conversions.

I highly recommend Intellistart for a GoogleAds campaign”

Saimah Malik – Goodwyn Herrera Solicitors

“I honestly cannot praise Joel and the team at Intellistart highly enough. They have been amazing from day one. It has taken my business 8 years to find a company that actually knows their stuff and and delivers what they promise.

This company is by far leaders in their field and they have greatly helped in bringing new clients and leads to our firm. From being totally disillusioned by other companies professing to be experts in marketing Joel and the team make all these folks else seem amateur.

Always on hand and responsive, totally professional and most of all their skills and knowledge are second to none. 5 stars all round!”

Naveen Galal – Amnesty Solicitors

“I had the pleasure of working closely with Ewelina on a refresh of my company website.

Her exceptional problem-solving skills and attention to detail were instrumental in delivering a customer focused website.

I highly recommend Ewelina for her dedication, professionalism, and ability to deliver to tight deadlines.”

Mohammed Sahid – Affinion Partnership

Intellistart have been a great addition to our company and their advice in respect of SEO, social media, website redesign and more.

We are grateful for all of the advice they have given us and their hard work.

Alisha Butler – Phoenix Legal Solicitors

“Simply the best !

Very helpful, professional and good at what they do.
I have re-modelled my website 3 times and Joel and Ewelina have been by far the best. They are honest, knowledgeable and informative.

Before they came on the scene, this time I tried two other firms and it was 3rd time going with lucky with them and I’m so glad I did.”

Helen Grieves – Grieves Solicitors

– Stuart Matthews, Treadstone Law Solicitors in Manchester

The Law Firms we help

Each law firm in England and Wales has distinct needs, budgets, cultures, and unique selling points that set them apart. At Intellistart, we embrace this diversity.

Our mission is clear: to empower law firms to harness the vast potential of the internet as a means of connecting with individuals seeking legal assistance online.

We firmly believe that marketing is, at its core, a form of communication. We stand ready to assist law firms in enhancing their online communication strategies, tailoring our solutions to the specific requirements of each unique firm we have the privilege to work with.

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Small Law Firm Marketing

Need marketing solutions for your small law firm? We share our advice on how to effectively market a small UK Law Firm online.

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New Law Firm Marketing

To establish yourself and provide services, you will need marketing and SRA-compliant web design for your new law firm. We can help you with everything, from purchasing your domain name, setting up your emails to client acquisition.

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Our results

“The most successful campaign at the moment generates over £131,959 from 511 inbound enquiries per month at a small cost of £6.93 per customer engagement.”

Read the full case study

“The firm received its first-ever online lead within the first 14 days of the website’s launch.”

Read the full case study

“The campaigns resulted in a 55.82% increase in total enquiries received, with 51.82% of those enquiries being considered qualified.”

Read the full case study

Your Questions Answered

I use a marketing agency. Why are they not performing?

The performance of your marketing agency may be impacted by a few key factors.

In our experience, law firms that work with generic marketing agencies, especially those that do not specialise in legal marketing or white-label their services, often encounter challenges.

These agencies may not possess the industry-specific knowledge and insights necessary to create tailored strategies that resonate with your potential clients effectively.

Moreover, effective marketing campaigns require careful budget allocation and a deep understanding of your business and your clients’ needs.

When agencies lack this essential insight, your marketing budget may not be utilised as effectively as it could be.

How long does it take to see tangible results from law firm marketing efforts?

The timeline for noticeable results varies based on your starting point and the strategies implemented. For example, a PPC campaign can yield results in as little as 2 weeks. While an SEO campaign may take up to 6 months to generate results work.

Are there any hidden costs associated with your marketing services?

At Intellistart, we believe in transparent pricing. And unless requested, we do not tie our clients to long term contracts.

We aim to provide a clear breakdown of all costs and expected returns to help you make informed decisions.

Can I continue my current marketing efforts while working with you?

Absolutely. Wherever possible, we will integrate our strategies with your existing efforts to minimise disruptions and ensure a smooth transition.

How can I measure the success of my law firm's marketing efforts?

We’ll provide you with regular updates, including key performance indicators (KPIs) such website spend and conversion rates. These metrics will help you gauge the success of your marketing strategies.

What sets Intellistart apart from other marketing agencies?

We specialise in law firm marketing and understand the unique challenges of this niche. We tailor our strategies to help your firm stand out in a competitive market.

Let’s talk about law firm marketing!

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By submitting your details, you accept our privacy policy.