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Personal injury (PI) is one of the most competitive and expensive areas of legal marketing. It’s not uncommon for a single click to cost more than £10 and for a “lead” to cost £65 or more. But here’s the real issue: not all leads are viable cases. In fact, a significant portion of personal injury […]
05
May
May
What is black hat SEO and why it can seriously harm your Law Firm website Search Engine Optimisation (SEO) is one of the most effective ways for law firms to generate consistent, high-quality enquiries online. However, not all SEO is done properly. Some techniques, often referred to as “black hat SEO”, aim to manipulate search […]
28
Apr
Apr
What Is White Labelling — And Why It Matters for Law Firms Choosing a Marketing Agency? With hundreds, if not thousands, of marketing agencies targeting law firms across England and Wales, choosing the right partner can be difficult. One concept that is rarely explained, but can have a significant impact on results, is white labelling. […]
09
Apr
Apr
Introducing the 4th Edition of Our Start a Law Firm Guide & Checklist Starting a law firm in England and Wales is a complex process. From SRA authorisation and Professional Indemnity Insurance to compliance, structure, and client acquisition, there are multiple stages that often overlap and require careful coordination. Over the years, our experts and […]
28
Oct
Oct
Our Team Visits London: Catching Up with Clients, Creativity, and Conversations Earlier this month, our CEO Joel and COO Ewelina headed to London for a productive few days of client meetings. The trip gave us the opportunity to catch up with both long-standing clients and those who have recently joined us, to see how their […]
04
Sep
Sep
Generative Engine Optimisation for Law Firms: What We Know So Far SEO is changing rapidly. With AI tools like ChatGPT, Google AI Search, and Perplexity becoming mainstream, we’re entering a new era of search – Generative Engine Optimisation (GEO). GEO is the practice of optimising legal content for AI-driven engines, which work differently from traditional […]
01
Aug
Aug
Some hosting providers are now blocking AI crawlers by default, often without warning customers. And that means your website may become invisible to AI-driven search tools. This trend is growing in importance, especially as AI-powered search usage rises in England and Wales. If your website is blocked from AI crawlers, you’re missing out on reaching […]
14
Jan
Jan
New to PPC Advertising? Read our Guide If you’ve recently decided to invest in Pay-Per-Click (PPC) advertising, congratulations! 🎉 PPC is one of the most effective ways to attract high-quality traffic and grow your law firm in today’s digital age. However, like any marketing strategy, success with PPC requires a solid understanding of how it […]
13
Dec
Dec
PPC vs. Print Advertising: Understanding the Key Differences As a decision-maker or a person responsible for marketing within your law firm looking to generate more work for yourself or your team, you may face a choice: invest in digital advertising, such as Pay-Per-Click (PPC) ads, or go traditional with print ads, for example, in newspapers […]
01
Aug
Aug
I’ve Had my Law Firm Website Redesigned Recently But I’m Not Getting More Enquiries. Why? Your law firm has invested in a brand-new website design, expecting it to attract more visitors and generate a surge of enquiries. The design is sleek, modern (or traditional), and visually appealing. However, the influx of potential clients hasn’t materialised, […]