Split testing, commonly referred to as A/B testing, is a method of testing through which marketing variables (such as copy, images, layout, etc) are compared to each other to identify the one that brings a better conversion rate. Intellistart’s Conversion Optimisation creates a “Champion” Variant and run “Challenger” Variants to make sure your campaign is going in the right direction.
Running A/B tests in your marketing campaign is a great way to learn how to drive more traffic to your website and generate more leads from the visits you’re getting. Just a few small tweaks to a landing page, email, or call-to-action can significantly affect the number of leads your company attracts.
Such increases in lead generation can provide a huge competitive advantage for your company. In fact, chances are your competitors aren’t doing A/B testing right, giving you more room to grow and create better content that converts.
In other words, if you’re not A/B testing, you’re missing out on opportunities to increase your conversion rates and glean learnings to improve your marketing content over time. Luckily, Intellistart’s A/B Testing Kit includes everything you need to know to hypothesize, test, and analyze your A/B tests to create a more effective campaign.
Intellistart is helping businesses across all sectors:
- Grow their database with new customers
- Increase opted in members to their database
- Gain a 360 degree view of their customers
- Improve their website conversion rates
- Build their brand awareness
- Gain the edge on their competitors.