Why You Should Conduct A/B Testing

Intellistart AB Testing - Startup Business and Digital Marketing Services - Manchester / Leeds / UK - www.intellistart.co.uk - 0161 877 4888

Split testing, commonly referred to as A/B testing, is a method of testing through which marketing variables (such as copy, images, layout, etc) are compared to each other to identify the one that brings a better conversion rate. Intellistart’s Conversion Optimisation creates a “Champion” Variant and run “Challenger” Variants to make sure your campaign is going in the right direction.

Running A/B tests in your marketing campaign is a great way to learn how to drive more traffic to your website and generate more leads from the visits you’re getting. Just a few small tweaks to a landing page, email, or call-to-action can significantly affect the number of leads your company attracts.

Such increases in lead generation can provide a huge competitive advantage for your company. In fact, chances are your competitors aren’t doing A/B testing right, giving you more room to grow and create better content that converts.

In other words, if you’re not A/B testing, you’re missing out on opportunities to increase your conversion rates and glean learnings to improve your marketing content over time. Luckily, Intellistart’s A/B Testing Kit includes everything you need to know to hypothesize, test, and analyze your A/B tests to create a more effective campaign.

Get in touch.

Intellistart is helping businesses across all sectors:

  • Grow their database with new customers
  • Increase opted in members to their database
  • Gain a 360 degree view of their customers
  • Improve their website conversion rates
  • Build their brand awareness
  • Gain the edge on their competitors.

For your FREE Intellistart Audit, call 0161 877 4888 or email: hello@intellistart.co.uk

Conversion Rate Optimisation?

Read up on what we do.

What we do


Speak to our experts today.

Find out more

Leave a Reply

Your email address will not be published. Required fields are marked *

We use cookies on our website and by using this site you are consenting to them. You can manage your cookies in your browser settings at any time. To learn more about how we use cookies please see our cookie policy.