What Is A/B Testing?

A/B testing, commonly referred to as split testing, is a method of testing marketing variables such as copy, images and layout against each other in order to identify which resonates best with the intended audience and brings a higher conversion rate.

The idea is to see which variations work the best to drive better targeting and copy, thus improving the number clickthrough’s on the content.

Why Should I Use A/B Testing?

Just a few small tweaks to your landing page, email, or your call-to-action can significantly affect the number of leads your company attracts and ultimately the income you generate.

Such increases in lead generation can provide a huge competitive advantage for your company. In fact, chances are your competitors are not doing A/B testing right, giving you more room to grow and create better content that converts.

A/B testing is one of the most important ways to optimise your website’s funnel in digital marketing. Conducting the testing in your marketing campaign is a great way to learn how to drive more traffic to your website and generate more leads from the visits you are getting.

What Are The Benefits of A/B Testing?

A/B testing can bring you a wealth of benefits. Not only will your offering on paid and organic content be more refined, but also you will also see other benefits that include reduced advertising costs, better content engagement and Increased click through rates (CTR).

What Can Be A/B Tested?

You can A/B test almost any type of digital asset that can be produced with variations. The idea is to find the best combination that suits each specific audience groups.

For example, a car advertisement aimed at young people in the UK would be expected to have different call to actions, imagery and copy than the same car being advertised to young people in Europe. A/B testing this theory would require you to send out different types of adverts to see how each audience reacts.

A/B testing fine tunes a marketer’s ability to discover content that resonates, and deliver it on the platforms that matter, as a cost-effective solution.

The types of variables that you can adjust for testing include:

• Fonts
• Images
• Call to actions.
• Colours
• Copy
• Product pricing
• Content length
• Landing pages

How Our A/B Testing Services Can Help You

Our A/B Testing Kit includes everything you need to know to hypothesize, test, and analyse your content to deliver more effective digital marketing campaigns. Get in touch with us.

We help businesses across all sectors:

• Grow their database with new customers.
• Increase opted in members to their database.
• Gain a 360-degree view of their customers.
• Improve their website conversion rates.
• Build their brand awareness.
• Gain the edge on their competitors.

For your FREE Intellistart Audit, call 0161 877 4888 or email: hello@intellistart.co.uk