SEO for Family Law Firm

Looking for Law Firm SEO?

We are experienced law firm SEOs and legal marketing experts.

Using search engine optimisation techniques, we help you place your firm on the Google Search results pages which in turn generates cases for your family law firm.

What is SEO?

In short, SEO is a set of techniques and practices that help your law firm’s website become more visible on search engines by increasing your website’s visibility for relevant keywords.

For example, if a person searches for ‘TOLATA applications’ or a ‘divorce lawyer’ and your firm shows up at the top of the results with a page that provides the information and service they are looking for, you get a good chance to persuade them to reach out to you.

Read our comprehensive guide to law firm SEO here.

Why should I try family law SEO?

SEO increases website traffic which can naturally lead to more enquiries. If you show for a large variety of relevant keywords, searchers will end up visiting your website. If you provide good-quality, helpful content, this may lead to high-intent enquiries.

SEO also increases brand awareness and credibility. When clients find that your website is helpful and provides a solution to their problems, they are likely to view you as an expert, improving your law firm’s brand authority and credibility.

As a bonus, SEO improves your website’s user experience (UX). Google expects websites to provide a seamless experience. If your website offers a good experience keeping your readers on your site for longer, this sends a good message to Google. Good user experience can get you ranking higher.

Lastly, legal SEO can work well in combination with other marketing techniques such as PPC. Read about how PPC and SEO can work together to help you achieve your law firm goals.

Why choose our SEO agency?

As a marketing agency working exclusively with law firms in England and Wales, we understand the industry, your area of law, and your clients’ needs.

Having a trusted marketing partner is crucial to achieving success online. For SEO to be effective, your strategy needs to be tailored to your unique practice. Your marketing agency should ideally have good knowledge of the legal industry – we have experience working in-house and closely with solicitors and firm owners. Our focus is generating high-quality, high-intent enquiries for your firm.

We understand family issues can be extremely stressful. We are here to help you communicate with your clients and help reassure them that you are the right firm to assist them with their divorce, child arrangements, or any other family problems they may have.

We established Intellistart to help law firms like yours grow.

Our results for other law firms

Here are some SEO results we have achieved for our clients.

Since we started working together in late 2021, our SEO services have been continuously increasing the number of clicks, impressions and ultimately enquiries our client receives.

On average, the website now generates 4 enquiries/working day – an increase from 1 a day. The small law firm relies exclusively on SEO enquiries to sustain itself.

Working with us

Here is what you can expect from our SEO and marketing team.

Website optimisation and technical SEO

To ensure your family law content will show on Google, we will ensure that your website meets Google’s requirements. We will optimise it and fix any urgent technical issues we will come across. A good technical foundation is crucial to achieving SEO success.

Before we begin working together, our team will perform an in-depth audit to determine if there are any issues with the website itself, its navigation and information architecture. We will check if keywords are prominent in your page titles, if meta descriptions are tailored to each individual page, if the language makes sense, and so on. As over 50% of users tend to access websites from their mobile devices, we will also check if your website is mobile-friendly.

Furthermore, we will look at any content you already have on your website to see if we can re-purpose it giving it a new chance to rank in search engines.

You will work with a dedicated manager who will keep you updated on your site’s performance, progress and future strategies, if applicable.

As we also specialise in website design for law firms, we can help you with your site’s design. If it’s not mobile-friendly, we can redesign it for you.

Legal content writing

As a family law firm owner, you have the most knowledge about what you do. Because of this, we will ensure that each piece of content produced for your website will reflect that, and is tailored to you.

Our SEOs create content that includes the keywords your prospective clients are searching for. They also produce content that satisfies Google’s requirements while communicating with your prospects in a compassionate way.

Local SEO

Local SEO is a strategy that helps your family law firm show to local searchers. If your firm has a physical office your prospects can visit, you can improve organic traffic from searches performed by searchers in your nearby areas.

We can assist you with optimising your Google My Business profile and your website, creating local content, and ensuring consistency across the website.

Link building

Presently, having high-value backlinks is one of the key components to increasing your visibility in search engines. SEO for family law firms requires good quality links, not a high quantity of them.

We can assist you with finding trustworthy websites where your website can be referenced.

We will also perform regular backlink audits to ensure your backlink profile remains healthy and determine whether you need to improve.

Backlinks can be generated naturally, too – by producing good quality content, such as helpful blogs and guides.

Long-lasting results

We believe that a website is an investment that should generate a return. We always ensure that we create content that is long-lasting, and that continues to generate results for your practice for years to come. We achieve this by creating value for your visitors and providing them with actionable information.

Depending on your individual needs, we can help you publish blog posts to ensure your family law firm remains a leader and a source of up-to-date information about family law matters. We can also assist with writing guides, FAQs, and case studies – whatever your clients need.

Ready to try family law SEO?

Schedule a consultation with our marketing experts today.

We believe in ethical, white-hat SEO. We don’t use tactics that are considered ‘spammy’, grey or black-hat practices. Because of this, you will never have to worry about Google algorithm updates. We do everything in your best interest.

Law Firm Marketing, Law Firm SEO