Retargeting for Law Firms by Intellistart Law Firm Marketing

Retargeting & Remarketing for Law Firms

Display targeted ads to people who have previously visited your website to increase your chances of converting them into paying clients.

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Retargeting agency for Law Firms

Retargeting, also known as remarketing, is an online advertising technique that enables you to show your ads to people who have previously been on your law firm’s website. Past visitors will see your ads while they are browsing the internet, checking their social media or while reading the news.

This strategy will keep your law firm on top of their mind and entice them to come back to fill in an enquiry form or call you directly with their legal issue.

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Why should my law firm use retargeting?

The main reason why your law firm should use retargeting is because it can dramatically increase your conversion rates and return on investment. This is because your past visitors who are already familiar with your law firm or business are more likely to become paying customers than new ones who have never seen your branding before.

Best Value for Money

Considering the cost of PPC ads in the legal space, retargeting advertising almost always is the most cost-effective method for your law firm. If you are spending money on SEO, it can also help you bring visitors back to your site so that you can convert them into paying clients.

Enables you to close deals

We will set up your retargeting campaign and manage your ads to engage with prospective clients once they have shown interest in your law firm.

Encourages Action

Effectively implemented targeted ads work because the prospects already know who is talking to them. Our PPC retargeting services help you engage with your clients wherever they are, whether it’s on Facebook, Google, Gmail or news sites.

Intellistart Law Firm Marketing Agency Expert Team Ewelina (COO) and Joel (CEO)

We’re trusted by sole-practitioners to multi-partner and Legal 500 Law Firms

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How does retargeting for law firms work?

If you already advertise your law firm on Google, a small piece of code needs to be added to your website.

Once the code has been added, your visitors can be added to your retargeting audiences through browser cookies. These stay on their devices for some time (if they consent).

Once a cookie has been left on a user’s device, we can then serve them tailored ads of your law firm.

When a user sees your ad, they may click on it and return to your website to fill in a contact form.

Guide to PPC for Law Firms

See what our clients say about our services

“Ewelina re-designed and developed my legal consultancy website. She worked quickly and produced a high quality website which more than met my brief. She was approachable and guided me website amendments and format. Thank you Ewelina for your valued work.”

Adam Wright – Consultant Solicitor at Setfords Solicitors

“We used Intellistart to set up our web site for our Tenancy Deposit Protection checks, Joel was very helpful and knowledgeable and guided us through the set up really well. Joel spent time with us going through what we wanted out of the site and how to get there. Joel checked everything worked properly before going live and since it has been set up it has worked really well for us and we are now getting enquiries on line. We would certainly recommend the services of Intellistart.”

Peter Butler – Phoenix Legal Solicitors

“Simply the best !

Very helpful, professional and good at what they do.
I have re-modelled my website 3 times and Joel and Ewelina have been by far the best.
They are honest, knowledgeable and informative.
Before they came on the scene, this time I tried two other firms and it was 3rd time going with lucky with them and I’m so glad I did.”

Helen Grieves – Grieves Solicitors

“Joel and Ewelina were great to work with and always responsive with any queries that we had.

The service they provided was second to none.

Would recommend.”

Hak J – Law Firm Partner

“Excellent Services on All Fronts

We used Peacock Risk Management and Intellistart’s services in relation to our Law Firm Start Up, as well as provision of Indemnity Insurance and Legal Web Design. All the services we received were excellent on all fronts and the key to this was speedy communication from all members, and in-depth knowledge and expertise, allowing them to guide us through the challenges and concerns of starting a new business.”

Ratika Puri – RPK SOLICITORS LTD

“Ewelina from Intellistart has been working on my employment law firm’s SEO for some time now. She has since increased the speed of our website and removed defunct plugins. Her SEO has also generated new areas of work and the results have been fantastic!

My experience with past SEO companies is that they hook you on a retainer, take it for granted and do increasingly less. However, this is not the case with Ewelina and Intellistart as she continues to proactively identify areas to work on and improve. Thank you Ewelina!”

Dean Morris – Morris Legal

“I am the owner of a small law firm specialising in immigration law. I instructed Intellistart to take over the management of our PPC campaign three months ago.

Joel is a pleasure to work with. He guided us through the initial onboarding process and has remained proactive on our account ever since. The results speak for themselves.

Our turnover has doubled since we have been working with Intellistart.

I am very satisfied with the service provided by Intellistart and I have no hesitation in recommending their services to other law firms that want to grow their practice.”

Rasab Khan – Saxon Solicitors

– Stuart Matthews, Treadstone Law Solicitors in Manchester

Understanding your law firm’s retargeting goals

Generally, there are 3 kinds of retargeting campaigns that your law firm may want to run:

Aimed at visitors who did not take a certain action, e.g. did not complete a contact form on your lead page,
Campaigns aimed at people who reached a certain point but did not complete the action,
Campaigns for individuals who have not seen a page that you’d like them to see on your website.

Knowing exactly what action you want your potential law firm client to take when exposed to your retargeting campaign is important. When you know that, we can then help you with the following:

decide which pages should contain your retargeting code,
choose a channel e.g. a news site, and decide how you want to reach your audience on that channel,
design a tailored lead page to the audience you are retargeting.

Let’s discuss your new campaign!