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Attract new clients and grow your firm with legal marketing
Whether you’re a:
- sole practitioner,
- consultant at a firm, or a
- small or medium law firm owner,
understanding how to market your legal services effectively can make all the difference.
At Intellistart, we understand the challenges you face and know how to help you. Our mission is to provide strong support to your law firm within the digital realm. We are here to help you generate work for your practice ensuring optimal Return on Investment (ROI).
Our approach is strictly methodical and purely data-based. We use established and proven digital marketing strategies that have demonstrated their effectiveness over time, positioning you prominently in front of potential clients.
We take pride in our work and accomplishments. Whenever possible, we publish case studies to show our work.
Partner with us and tap into the vast opportunities that the internet has in store for your law firm.
Request a ConsultationNavigating the Legal Marketing Landscape
Legal marketing is the art of communicating with potential clients over the Internet. It involves:
- creating and establishing a reassuring online presence with good-quality pages,
- showcasing expertise, and
- ultimately, converting visitors into paying clients with strong messaging and CTAs.
People often turn to the internet when they have a problem. Having a well-defined marketing strategy will help you connect with them and convert them into clients.
Expertise and experience
Our team of experienced legal marketers has a deep understanding of the industry. We understand the unique challenges law firms face and know how to tailor effective solutions that elevate their visibility, attract potential clients, and drive sustainable growth.
Proven techniques
We use proven techniques honed through years of experience to help law firms achieve growth. Leveraging our expertise, we implement tried and tested strategies that have consistently delivered results for our law firm clients.
Award winning service
We are dedicated to providing great quality service. Over the years, we have been awarded Best National Legal Services Marketing Agency, Best Legal Marketing Agency, Best Legal Marketing Agency – Northern England and we received the Client Service Excellence Award.
Google Partner
We are a Google Partner which means we meet Google’s criteria, demonstrating proficiency and expertise in Google Ads and our experts are certified professionals who actively manage Google Ads campaigns and consistently deliver high-quality results for our clients. As a Partner agency, we also have access to additional resources, support, and insights from Google, enhancing our ability to create effective and successful online advertising campaigns for our law firm clients.
We’re trusted by sole-practitioners to multi-partner and Legal 500 Law Firms
Talk to our team
Our Legal Marketing Services
Our team knows how to place you in front of your prospective clients on the Internet.
We’re committed to providing comprehensive solutions that truly make a difference for your law firm. Here are the key elements that define our approach:
Building Strong Websites and Landing Pages
Your website is the cornerstone of your online presence. We recognise its critical role in converting enquiries into paying clients.
Our focus extends beyond aesthetics; we engineer websites and landing pages that are not only visually appealing but also highly functional with well placed calls to action and contact forms.
User-friendliness and mobile responsiveness are at the forefront of our design philosophy, ensuring a seamless experience for all visitors.
By creating a solid digital foundation, we maximise your chances of turning enquiries into clients.
Generating Quality Enquiries that Convert
Our priority is not just to drive traffic, but to attract the right kind of audience. We understand that quality surpasses quantity.
Through accurate targeting and ad campaign optimisation, we ensure that your efforts reach individuals who need your services.
Our team of dedicated experts crafts compelling ad copies that resonate with your audience, coupled with judicious budget allocation to maximise the impact of your campaigns.
Employing Data-Driven Strategies
Our approach to legal marketing is rooted in data. We don’t rely on guesswork or assumptions; instead, we let data guide our decisions.
Our marketing strategies are designed based on data analysis. Keeping a close eye on the data enables us to fine-tune our tactics for optimal results.
We keep a vigilant eye on the data pulse, making informed adjustments whenever necessary.
Creating Sustainable Sources of Enquiries
Our ultimate goal is to help your law firm establish a sustainable stream of work. Beyond immediate results, we focus on building a foundation that endures.
We employ SEO techniques on landing pages used for PPC campaigns, ensuring that your ad copy ranks organically. This strategic approach ensures that even if your ads experience disruptions, your online visibility remains strong. Keeping your phones ringing with potential clients.
We’re committed to creating enduring value and fostering long-term success for your practice.
Incorporating these core components into our Legal Marketing Services sets us apart in the industry, emphasising not only immediate gains but also long-term sustainability and growth for your law firm.
At Intellistart, we’re dedicated to crafting tailored solutions that resonate with your unique goals and aspirations in the legal realm.
Client Testimonials
– Stuart Matthews, Treadstone Law Solicitors in Manchester
What Legal Marketing services do I need?
A large majority of our law firm clients don’t seek a complete overhaul of their brand. What they desire from legal marketing is a new, consistent stream of work—either because they no longer receive as many walk-ins or referrals, or because they aim to tap into online leads.
Whatever your individual situation may be, we always recommend starting with the following services:
Modern Web Design
Your website is the foundation of any marketing activities you will undertake. Whether it will be:
- social media posting,
- paid online advertising or
- word of mouth marketing, people will end up looking up your website on the internet.
Because of this, you need to ensure that your website is solid and offers a great experience. This means:
- fast loading speeds and compliance with Google Core Web Vitals,
- information architecture and navigation,
- CTAs.
A well-designed website will put you in a better position for when you want to start generating online enquiries.
For this reason, we recommend getting a solid website to get things started.
SEO Configuration
Imagine a scenario where your potential clients are searching for legal services but can’t find you.
SEO-configured websites outperform those built without a strategic focus on search engine optimisation.
At Intellistart, we understand the pivotal role SEO plays in driving organic traffic to your digital doorstep. For this reason all our designs, no matter how big or small, feature SEO-configurations.
Our team meticulously crafts websites that align with Google’s Core Web Vitals, ensuring lightning-fast loading speeds and a great user experience.
Seamlessly organised information architecture and intuitive navigation propel visitors toward meaningful interactions with your legal expertise.
By choosing an SEO-configured website, you’re investing in a digital asset that doesn’t just look stunning, but delivers measurable returns.
Paid Advertising
We hone our PPC strategies to capture the attention of individuals seeking legal solutions. By strategically placing your offerings before those in need, we turn visits into conversions.
But PPC advertising is not just about casting a wide net. It is about casting the right net.
- With meticulous keyword research,
- compelling ad copy, and
- data-driven optimisation, we ensure that every pound you spend translates into business growth.
We consistently generate a ROAS of 1:5.54. This means that for every pound you spend on advertising, you obtain £5.54 back.
Later on
As the amount of data gathered from marketing your firm grows, so does the potential for expansion and business development.
Our team seamlessly transitions from the core services to more advanced strategies, supporting you in diversifying your areas of expertise.
Through techniques like remarketing and social media advertising, we harness the power of data insights to generate work in new areas. And as your appetite for success increases, our adaptive approach ensures your marketing endeavours evolve in sync with your firm’s ambitions.
Want to learn more about legal marketing?
Q&A
What are the key factors law firms should consider when designing a website?
The key factors that law firms should consider when designing their website include:
– Legal Website Design
The first and foremost thing that law firms should consider when designing their website is the design itself.
A professional and modern law firm website design can create a positive first impression. It can make your legal practice stand out from the crowd.
At our law firm website design agency, we believe in creating websites that are ‘clean’, visually appealing, and easy to navigate.
Our team of experienced designers will work with you to create a custom design that aligns with your brand identity and values.
– User Experience
When designing a website for a law firm, it is important to keep the user experience in mind.
Your website should be easy to navigate, and visitors should be able to find the information they need quickly.
It is also important to ensure that your website is mobile-friendly. An increasing number of people access the internet through their mobile devices.
– Content
The content on your website is crucial in establishing your law firm’s expertise and authority.
Your content should be informative, engaging, and easy to read. It should ideally be optimised for search engines, using keywords that potential clients may use to find your services.
Our team can help you create high-quality content that is both informative and shows your expertise.
We also offer legal search engine optimisation services if you want to rank for keywords organically. SEO helps you get the best ROI from your website.
– Calls-to-Action
Calls-to-action (CTAs) are an essential element of any law firm website.
They encourage visitors to take action, whether it be filling out a contact form or calling your office.
Your CTAs should be clear, concise, and strategically placed throughout your website.
This can help increase conversions and turn visitors into clients.
– Testimonials
Testimonials from previous clients can help establish your law firm’s credibility and reputation.
They can also provide potential clients with a glimpse into what it’s like to work with your firm.
Including testimonials on your website can help build trust with potential clients. It can also encourage them to choose your firm over others.
– Security
Website security is an important consideration for any law firm website.
Clients trust law firms to protect their sensitive information, and a data breach can have serious consequences.
It is important to ensure that your website is secure, with appropriate measures in place to protect against hacking and other security threats.
– Compliance with the SRA
If you are a regulated law firm and your website is not compliant with the SRA’s Transparency Rules, this may result in a fine.
As we want our clients to avoid any fines, we will help you ensure your website is compliant.
Other lawyer web solutions
In addition to our website packages for lawyers and solicitors, we offer other web solutions.
Once your website has been designed, we can help you market your law firm online using:
- PPC advertising, retargeting/remarketing,
- Search engine optimsation.
Book a free consultation
Book a free, no-obligation discussion with a legal marketing expert.
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