Leicester Law Firm Marketing

Consider a potential client searching for information about your law firm or the services you provide in Leicester. It’s unlikely they’ll resort to the traditional phone book; instead, they’ll turn to their smartphone and search ‘solicitor near me’ on Google.

Similar to many other industries, law firms must establish a robust online presence to attract clients. The ongoing digital transformation has significantly altered how law firms connect with their target audience.

While referral marketing (or word-of-mouth) remains and will remain effective, having a strong online presence is now crucial. Let’s face it— if your law firm lacks a website altogether, prospects are likely to choose one that has a digital presence.

If you require an SRA and GDPR-compliant website or your existing site needs a redesign, reach out to us. We also provide secure hosting solutions and branding services.

What was once a service that relied on word-of-mouth, firms now need to have a good online presence to achieve their goals.

The main benefit of increasing commercial brand awareness is enhanced visibility. And with enhanced online visibility, usually come new leads and revenue.

Online brand awareness builds trust, makes solicitor firms appear more professional and give the customer more confidence in the brand. At the end of the day, prospects are more likely to buy and use brands they have heard of in the past so perhaps it is time to boost yours.

Our marketing services for driving awareness include PPC management, business development, SEO and lead generation.

Client engagement is vital for the future of UK law firms. Nowadays, your prospects have an unlimited choice of law firms in Leicester and the entire UK, and expect to be treated as valued individuals. So, in order for a law firm to be successful in the present digitalised world, it needs to engage with its clients using legal digital marketing techniques.

The question is, how do you go about engaging with your clients? Unfortunately, there is no simple answer and one perfect method. Client engagement must be a sustained effort and if done right, it will lead to more prospective clients, increased client retention, and subsequently, more business and revenue.

The Intellistart team can help you with your optimise your conversions and retarget individuals who have previously engaged with your website.