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How to get personal injury clients? Personal Injury Marketing Tips

In a world where accidents happen every day, seeking compensation for a personal injury can be a complex and overwhelming process for those affected. As a personal injury law firm owner or a consultant, your role is to guide your clients through this difficult time and help them get the justice they deserve.

But how do you reach the individuals who need your services?

Guide to finding Personal Injury Clients

In this guide, we dive into the strategies and tactics for attracting personal injury clients and building a successful practice. From understanding your target audience to leveraging digital marketing, we’ve got you covered.

Read the guide

How to find personal injury clients online?

Effectively finding personal injury clients online requires a multi-faceted approach that leverages a variety of digital marketing channels and ad campaigns.

It’s worth noting that with the right team, online marketing for law firms can be cheaper than traditional marketing strategies.

You should start by building a solid website foundation. Ultimately, most prospecitve clients generated online, whether through social media, pay per click or email campaigns, will land on your law firm’s website.

Once you know your website is fast, crawlable and features contact forms, you can start optimising it for search engines.

SEO

Using SEO can help you rank higher in search engine results pages (SERPs) when potential clients search for personal injury solicitors and law firms in your area.

In short, this includes creating high-quality content that is relevant to your target audience, using keywords in your website copy and meta tags, and building quality backlinks to your site.

PPC advertising

Paid advertising, such as Google Ads, can be an effective way to reach a large audience of potential clients quickly.

You can target specific keywords, such as ‘workplace accident solicitors’ and demographics to ensure that your ads are seen by people who are likely to need your services.

Content Marketing

Creating and sharing high-quality, relevant content, such as blog posts, videos, and claim guides, can help you establish your firm as an authority in the field of personal injury law.

This can help you build trust with potential clients and position your firm as a resource for information and guidance.

Social media and social media advertising

Social media platforms, such as Facebook, can be great places to connect with potential clients and share information about your services.

Consider creating a business page, participating in relevant groups, and sharing regular updates to keep your followers engaged.

If you would prefer not to actively post and engage on social media, you may wish to choose to advertise on them instead.

Similarly to Google Adwords, social media platforms allow you to show adverts to your target audience. Often at a lower cost than Google.

Email marketing

Email marketing can be an effective way to reach and re-engage potential clients and stay on top of their mind.

Consider creating a newsletter or an automated email series that provides helpful information and updates on your services.

Email marketing can also be used for existing clients for retargeting campaigns. Keeping in touch with your old clients could yield some postive results.

Remember, the key to success with digital marketing is to be consistent, relevant, and strategic.

Consider working with a legal digital marketing agency to develop a comprehensive digital marketing plan that aligns with your business goals and reaches your target audience effectively.

How to find personal injury clients offline?

Finding personal injury clients offline requires a combination of strategies.

Here we share some strategies to consider.

In-person Networking

Attending local events, such as community gatherings, can help you build relationships with people who live locally to you and generate referrals.

You may also consider networking with other professionals in your community, such as medical providers and insurance agents, who may have clients in need of your services.

Direct mail

Posting direct mail, such as postcards or brochures, is another way to reach a targeted list of potential clients.

Consider creating a targeted mailing list based on demographic information, such as age, income, and location (specific post code) to generate personal injury cases.

Print advertising

Print advertising, such as newspaper ads, can potentially be an effective way to reach a large audience of potential clients.

Though, this type of advertising often costs more and you may be not able to accurately track the results of your efforts. With this type of advertising, there are no guarantees.

Radio and television advertising

Radio and television advertising can reach a large audience and can be an effective way to reach potential clients who may not have heard of your firm otherwise.

However, again, you may not be able to track the results as effectively as when doing online advertising unless you actively ask all enquiries how they found out about your firm.

Community outreach

Participating in community events and initiatives can help you build relationships with potential clients and establish your firm as a trusted resource in the community.

Consider sponsoring local events, volunteering, or participating in community initiatives that align with your values and goals.

Community outreach can be used as part of a long-term PR strategy.

How to ensure effectiveness of my marketing strategies?

Whichever marketing strategy your choose, to ensure their effectiveness, you need to consider your branding. Branding is important because it helps to create a unique and recognisable identity for your firm.

A strong brand helps to differentiate your firm from competitors, establish trust and credibility with potential clients, and create a lasting impression in their minds.

There are a few ways that branding can impact the effectiveness of your marketing strategies. One of them is consistency.

A strong law firm brand provides a consistent look and feel across all of your marketing materials- that includes your website’s services pages, which helps to build recognition and familiarity with your prospectie cleints.

This can lead to increased recall and recognition of your firm, even when potential clients are not actively searching for legal services.

Another way that branding can impact your marketing efforts is differentiation.

By establishing a unique brand, you can stand out and, therefore, differentiate yourself from your competitors. This can help to attract new clients and establish your firm as a leader in your field.

Furthermore, trust and credibility can affect the effectiveness of your marketing.

A strong brand conveys professionalism and expertise, which can help to build trust and credibility with potential clients.

This is particularly important in the legal industry, where clients are often looking for guidance and support during difficult and stressful times.

Lastly, emotional connection.

A strong brand and certain colours can create an emotional connection with potential clients by conveying your values, mission, and personality.

This can help to build loyalty and encourage clients to choose your firm over competitors.

Overall, branding is a critical component of a successful marketing strategy because it helps to create a clear and consistent identity for your firm and establish trust and credibility with potential clients.

The good news is that creating a strong brand doesn’t mean you have to spend hundreds of thousands of pounds. See how we have halped law firms improve their branding.

Should I focus on a niche area of personal injury?

Focusing on a niche area of personal injury may help you be more effective at generating new cases.

Benefits of focusing on a niche include:

  1. Targeted personal injury lawyers marketing: By focusing on a specific area of PI, you can target your marketing efforts to reach potential clients who are specifically looking for services in that area more effectively. This can lead to a higher conversion rate and a more cost-effective marketing strategy.
  2. Differentiation: Focusing on a niche can help you differentiate your firm from competitors and establish your firm as a leader in your area of expertise. This can make it easier to attract new clients and build a strong reputation in your field. Imagine if your website featured all the information you can think of about one specific practice area, e.g. road traffic accidents. A person visiting your website would instantly think that you are an expert who is ready to take on their case.
  3. Better customer service: Naturally, focusing on a specific area of personal injury, such as catastrophic injuries, allows you to develop a deep understanding of the needs of your clients, processes, and challenges that are specific to that area. This expertise can help you provide more effective and efficient services to your clients.

Ultimately, whether to focus on a niche or not is a personal decision that should be based on your individual goals, experience, and target market.

However, in terms of digital marketing, focusing on a niche may help you bring the costs of marketing down, so it is definitely something worth considering.

Digital Marketing Case Study – generating prospective clients

See how we worked closely with Treadstone Law to help them increase their caseload and grow the firm with 3 new members of staff.

Does responding to enquiries quickly matter?

Responding to new enquiries within 60 seconds increases law firms’ chances to convert them into paying clients by as much as 90%.

So, if you can get hold of a prospect within a minute of them submitting their contact details on your website, you have greater chances of getting them to sign your LOA.

Here are some best practices that can help ensure that your firm has a better chance of signing the cases you want:

  • Respond to emails, contact forms and web chats fast.
  • Answer your phone
  • Don’t drop the enquiry after a single call

To be able to respond to enquiries quickly and avoid forgetting to chase them, ensure you have a good system in place.

A Customer Relationship Manager (CRM) might be the right choice to help you manage new enquiries and remember to chase enquiries who didn’t pick up the phone on the first try.

As a bonus, a good CRM can help you track the success of your online enquiries by consolidating data, such as your advertising spending.

Is web presence important for my law firm?

Having a solid web presence is hugely important for a number of reasons.

One, is that it could help you reach clients who otherwise would not have heard about your firm. You are also not limiting yourself to just one type of a client, e.g. somebody who listens to the radio.

Using the internet to promote your law firm could also help you be more successful at targeting young adults. Many of them prefer to send a message rather than call. By having a strong online presence, you can reach this target demographic and provide them with the information they need to make an informed decision about your firm.

Having a strong and professional-looking website can also help you establish credibility and build trust with potential clients.

A well-designed website conveys professionalism and expertise, and can provide potential clients (also those who intend to meet you in person) with the information they need to make an informed decision about your firm.

Furthermore, a strong online presence can give you a competitive advantage by helping you to reach more potential clients and differentiate your firm from competitors.

Having a web presence can be a cost-effective way to reach potential clients and market your services. With a well-designed website and an effective online marketing strategy, you can reach a large audience at a lower cost than traditional marketing methods.

Lastly, a website can provide your potential clients with easy access to information about your firm and services, even outside of regular business hours. This can help to increase the accessibility of your firm and make it easier for potential clients to find the information they need when you are not working.

Overall, having a strong web presence is essential for establishing credibility, reaching a wider audience, and providing potential clients with the information they need to make an informed decision about your firm.

Frequently Asked Questions

There are numerous methods you can apply to get traffic to your personal injury law firm website.

  1. SEO and Content marketing (optimised blog posts, articles, videos, and guides)
  2. Paid advertising (Google AdWords or Facebook Ads)
  3. Social media (creating and sharing content, participating in online conversations, and building relationships with potential clients)
  4. Referral marketing
  5. Email marketing

By using a combination of these methods and tracking the results of your marketing efforts, you can determine the best strategies for driving traffic to your site and reaching your target audience.

To encourage people to visit your website regularly, you need to create engaging and informative content.

Providing valuable information and resources, such as blog posts, articles, and videos, that are relevant, will keep your visitors coming back to your website.

Also, if you optimise content, this will make it easier for new people to find your website. By implementing search engine optimisation (SEO) best practices you will improve your website’s visibility in search results resulting in more clicks.

If you have a database of client emails, you can also try email marketing. Use it to keep in touch with your subscribers and encourage repeat visits to your site. To achieve this, send newsletters, promotions, and other content that is relevant and valuable to your audience.

In summary, by consistently providing value and engaging with your audience through various channels, you can encourage people to visit your website on a regular basis.

The amount that UK personal injury law firms spend on their marketing can vary widely depending on a number of factors.

These usually include the firm’s size and its capacity for workload, spending appetite, its geographic location, as well as the level of competition in the local (or national) market, and the marketing channels used.

The figure can also vary widely depending on the specific practice area and marketing strategies used.

In the personal injury field, marketing expenses can be significant due to the high level of competition and the potential for large settlements.

Some personal injury law firms may spend upwards of 10% of their gross revenue on marketing, including expenses for website development, SEO, PPC advertising, social media advertising, and other marketing efforts.

However, it is worth noting that there is no one-size-fits-all approach to law firm marketing.

The amount that each firm spends on marketing will depend on a range of factors, including the firm’s financial situation, growth goals, and desired return on investment.