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How to get Family Law clients? Top Family Law Marketing Tips

Family law can be a complex and emotionally charged area of practice. For law firms specialising primarily in family law, it is important to build a strong client base and establish a reputation as an expert in the field.

But attracting and retaining family law clients can be a challenge…

How to get family law clients - top tips

Guide to effective strategies

In this guide, we will explore effective strategies for attracting new clients. From leveraging online marketing and social media to networking and building relationships with referral sources, we will outline the steps you can take to grow your law firm and provide the best possible service to your clients.

Whether you are just starting out or looking to expand your existing practice, this guide will provide you with the insights and guidance you need to succeed in the competitive world of family law.

Read the guide

How to generate family law enquiries

There are several marketing strategies that your family law firm can use to attract new clients. These include online and offline strategies.

By using a combination of them, your family law firm can attract clients, build its reputation, and establish itself as a trusted and knowledgeable provider of family law services.

Develop a strong online presence

Having a well-designed website that ranks in Google seach can help you generate new organic enquiries for your family law practice, and support your paid and organic advertising efforts.

To be able to generate work, you need to make sure your website is in good technical condition, optimised for search engines, and features helpful content.

Together with active social media accounts and positive online reviews, your website can help to build your law firm’s reputation and attract new clients by increasing your visibility and credibility online.

Most new prospects, whether referred to you your firm by a friend or another contact, will check your website and/or online reviews. Therefore, you need to make sure your present your firm in the best light and create a great impression.

Network and build relationships

Network and build relationships with referral sources.

Building relationships with other professionals in the legal community can help to generate referrals and increase your client base.

Connect with family law mediators, psychologists, and financial advisors to create new referral channels for your law firm.

Utilise content marketing

Creating and sharing valuable content on your website and social media platforms, such as blog posts, videos, and infographics, can help you educate potential clients about their legal rights and your services.

By creating and distributing educational and informative content related to the specific practice areas of your law firm, you can establish your firm as an authoritative source of information and support in the field of family law.

This can help to build trust and credibility with potential clients and increase the likelihood that they will choose your law firm over others.

Using content marketing can also help your increase your visibility, reach new audiences, and establish your firm as a trusted and knowledgeable provider of family law services which can lead to better search engine rankings, and new relationships with clients and other professionals.

Participate in community events

Participating in community events, such as local fairs and charity events, can help you raise awareness of your law firm and increase your visibility in the local area.

Make it easier for potential clients to learn about your services by interacting with them in a less formal setting. By participating in events, you can build relationships with individuals and organisations, which can help to generate more work for your law firm.

Furthermore, by showing up to events, you demonstrate your commitment to supporting and being an active member of your local community. This can help you build trust and credibility with prospective clients and increase the likelihood that they will choose your law firm over others.

Offer free consultations

You may be reluctant to offer free consultations to potential clients.

However, offering them can help you build trust and establish a relationship with your prospect before they commit to hiring your firm. It can also help you see if you can actually help.

Moreover, if no other firm in your local area offers free consultations, this gives you competitive edge and can result in more enquiries.Having a 15 or 30 minute chat with a prospect will help you build rapport and convince them you are the right firm for them.

Participate in community events

Participating in community events, such as local fairs and charity events, can help you raise awareness of your law firm and increase your visibility in the local area.

Make it easier for potential clients to learn about your services by interacting with them in a less formal setting. By participating in events, you can build relationships with individuals and organisations, which can help to generate more work for your law firm.

Furthermore, by showing up to events, you demonstrate your commitment to supporting and being an active member of your local community. This can help you build trust and credibility with prospective clients and increase the likelihood that they will choose your law firm over others.

Use targeted advertising

Utilising targeted advertising, such as pay-per-click advertising or display ads, can help to reach potential clients who are actively searching for family law services. As a marketing agency for law firms, over the years we have led a number of successful advertising campaigns for our clients.

Leverage word-of-mouth

Encourage satisfied clients to refer friends and family members to your law firm.

Recommendations from friends, family, and colleagues are often seen as more trustworthy than advertising or other forms of marketing. This can help to build trust with potential clients and increase the likelihood that they will choose your law firm over others.

Word-of-mouth marketing usually results in high conversion rates and is typically less expensive than other forms of marketing.

Is web presence important for my family law firm?

As a firm specialising in family law, having a solid web presence should be one of your priorities.

Family law is a very competitive area, and having a strong marketing campaign in place can make client acquisition cheaper for your firm.

You may find it beneficial to run both an SEO and PPC campaign simultaneously as they complement each other and can help you maximise the visibility and effectiveness of your online marketing efforts.

While SEO focuses on improving the organic ranking of your website in search engine results, PPC focuses on promoting your website through paid advertising.

By combining both, you can increase your chances of appearing in both organic and paid search results, which can help to drive more traffic to your website and result in more enquiries.In addition, running an SEO campaign while running a PPC campaign can also provide you with a more complete picture of your online presence and identify areas for improvement.

For example, if you’re running a PPC campaign and see that certain keywords are driving a lot of traffic to your website, you can then focus on optimising your website for those keywords through SEO.

PPC can also provide a boost for your newly optimised pages.In conclusion, running both an SEO and PPC campaign can help to maximise your online visibility, drive more traffic to your website, and increase the chances of attracting new clients.

As a bonus, a website with a lot of helpful content can provide your potential clients with easy access to information about your firm and services, even outside of your regular business hours. This can help increase your firm’s accessibility and make it easier for potential clients to find the information they need when you are not in your office. Use contact forms to generate enquiries while you are away.

Does responding to enquiries quickly matter?

Responding to new enquiries within 60 seconds increases law firms’ chances to convert them into paying clients by as much as 90%.

So, if you can get hold of a prospect within a minute of them submitting their contact details on your website, you have greater chances of persuading them to go ahead with your firm.

Here are some best practices that can help ensure that your firm has a better chance of signing the cases you want:

  • Respond to emails, contact forms and web chats fast.
  • Answer your phone
  • Don’t drop the enquiry after a single call

To be able to respond to enquiries quickly and avoid forgetting to chase them, ensure you have a good system in place.

A Customer Relationship Manager (CRM) might be the right choice to help you manage new enquiries and remember to chase enquiries who didn’t pick up the phone on the first try.

As a bonus, a good CRM can help you track the success of your online enquiries by consolidating data, such as your advertising spending.