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Discover why your law firm might be struggling to generate leads online and how to turn the tide.
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Website not generating enough work for your law firm?
Enquiries are the lifeblood of any thriving law firm, playing a crucial role in both sustainability and growth. In the competitive legal landscape, the art of generating leads becomes paramount, whether you’re looking to expand your practice or exploring new avenues for revenue.
While word-of-mouth marketing holds value, its reach is unfortunately limited. Many individuals, hesitant to confide in friends and family about their legal issues, increasingly turn to online searches for guidance and solutions. This shift underscores the importance of establishing a robust online presence.
At Intellistart, we act as the bridge connecting your law firm to this vast online audience. Our proven expertise in legal marketing has empowered hundreds of law firms to effectively navigate this digital world. We recognise that leads aren’t just numbers; they represent individuals actively seeking legal assistance.
Through our tailored lead generation strategies, we guide your website visitors through a well-crafted journey, helping you turn them into paying clients.
See how we can helpGenerate more work and revenue
Book a free consultation with a marketing expert to discuss how we can help you generate traffic to your law firm’s website and turn it into paying clients.
Call our teamThe Problem
What could be the cause of low traffic?
Before we delve into solutions, it’s crucial to identify the underlying causes of low website traffic. Several factors can contribute to this issue, including:
Ineffective Website Design
An outdated law firm website design impacts lead generation in two crucial ways—Google visibility and conversions. Issues like poor navigation and slow loading speeds hinder search engine rankings burying your website under your competitors’ pages. A subpar user experience also deters conversions. If a visitor struggles to navigate your website or encounters slow loading times, this diminishes their likelihood to submit an enquiry.
Poor Copy and SEO
Without compelling Calls-to-Action (CTAs) and optimised content, law firm websites struggle to convert visitors into leads. Including keyword optimisation and content relevance is essential to boost visibility in search and attract potential clients.
Poor advertising and low page quality
Inadequate PPC campaigns that fail to target the right keywords and audience or deliver poor ad quality drain law firms’ budgets. Poorly designed landing pages deter potential clients from taking action, reducing conversion rates and increasing the overall costs of advertising.
Lack of Social Proofing & Ways to Contact
Without elements like a clickable SRA badge and links to social media, law firm websites lack the social proof necessary to instill confidence in potential clients. The lack of readily available contact forms and call buttons also make it more difficult for law firms to generate work.
We’re trusted by sole-practitioners to multi-partner and Legal 500 Law Firms
Talk to our marketing team
Website re-design
We help law firms improve their search rankings by re-designing their websites with SEO configurations. Our websites are modern and tailored, instilling confidence in visitors.
- Fast-loading and easy to navigate
- Mobile-responsive and tailored to your brand
- With basic SEO configurations included
Lead generation
Our lead generation techniques use our law firm client’s budgets effectively. Our PPC adverts target individuals looking for your legal services. With effective ad copy, demographic targeting, and optimised strategy, we help you generate leads that turn into paying clients.
- Targeted PPC campaigns
- Using landing pages configured with SEO for better ROI
- Helping you build a sustainable source of leads
Re-marketing
We help law firms bring back their website visitors to make the most from their advertising budgets. We retarget people whose clicks you have already paid for to better utilise your advertising budget.
- Tailored advertising techniques
- To help you convert indecisive clients
- Generating more ROI
Client Testimonials
– Stuart Matthews, Treadstone Law Solicitors in Manchester
The Law Firms we help
Each law firm in England and Wales has distinct needs, budgets, cultures, and unique selling points that set them apart. At Intellistart, we embrace this diversity.
Our mission is clear: to empower law firms to harness the vast potential of the internet as a means of connecting with individuals seeking legal assistance online.
We firmly believe that marketing is, at its core, a form of communication. We stand ready to assist law firms in enhancing their online communication strategies, tailoring our solutions to the specific requirements of each unique firm we have the privilege to work with.
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Guide for small firmsNew Law Firm Marketing
To establish yourself and provide services, you will need marketing and SRA-compliant web design for your new law firm. We can help you with everything, from purchasing your domain name, setting up your emails to client acquisition.
Guide to marketing a new firmOur results
“The most successful campaign at the moment generates over £131,959 from 511 inbound enquiries per month at a small cost of £6.93 per customer engagement.”
“The firm received its first-ever online lead within the first 14 days of the website’s launch.”
“The campaigns resulted in a 55.82% increase in total enquiries received, with 51.82% of those enquiries being considered qualified.”
Your Questions Answered
I use a marketing agency. Why are they not performing?
The performance of your marketing agency may be impacted by a few key factors.
In our experience, law firms that work with generic marketing agencies, especially those that do not specialise in legal marketing or white-label their services, often encounter challenges.
These agencies may not possess the industry-specific knowledge and insights necessary to create tailored strategies that resonate with your potential clients effectively.
Moreover, effective marketing campaigns require careful budget allocation and a deep understanding of your business and your clients’ needs.
When agencies lack this essential insight, your marketing budget may not be utilised as effectively as it could be.
Could you utilise my PPC budget better to generate more work?
Absolutely! We specialise in helping law firms thrive through highly effective PPC campaigns. Our track record speaks to our expertise in maximising the utilisation of PPC budgets.
On average, we achieve an advertising Return on Investment (ROI) of 1:5.54 for our clients. This means that for every pound invested in a PPC campaign, our clients, on average, see a return of £5.54 in revenue.
We understand the intricacies of the legal industry and have the know-how to tailor PPC strategies specifically to your business. Ensuring that your budget is utilised optimally to generate more work for your law firm.
What sets your agency apart from the rest?
At Intellistart Law Firm Marketing, our distinct approach is rooted in five key pillars.
Firstly, we are committed to data. Every marketing decision we make is driven by rigorous data analysis, ensuring that our strategies are not only effective but also tailored to our clients’ specific needs.
Secondly, our focus is on revenue-generating traffic, ensuring that our clients achieve the best return on investment. Clicks and views are of lesser importance than tangible results for our clients’ businesses.
Thirdly, our dedication to staying at the forefront of digital marketing best practices is more than a claim—it’s a commitment. As a Google Partner agency, we continuously update our knowledge and skills to provide our clients with cutting-edge solutions.
Fourthly, while we exclusively work with law firms, our creativity knows no bounds. We approach each website design project with fresh eyes, avoiding templates to deliver uniquely tailored solutions. Your vision is our blueprint, and we have the expertise to turn it into a distinctive reality.
Finally, our dedication to our clients goes beyond immediate results. With every new partnership, we lay the solid foundations for their future marketing success. Regardless of the specific services they choose.
How will you choose a strategy for my law firm?
To find the right strategy for your law firm, we will look at:
- the foundations, i.e. your website and systems that you currently use,
- any statistical data available, including website analytics data,
- we will ask you about any marketing activities you undertake (or undertook in the past),
- information about your law firm, including your capacity for work and practice areas,
- your competitors (offline as well as online)
- and appetite for growth.
Once we have gathered this information and identified your needs and goals, we will recommend a tailored strategy for your law firm.
Generate work for your firm
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