What is Digital Marketing for Law Firms? | Intellistart

What is Digital Marketing for Law Firms?

Digital marketing for Law Firms refers to the use of digital technologies, including the internet mobile phones and display advertising, to promote legal services.

Promotion involves implementing a range of strategies and tactics that are designed to reach potential clients through the internet and other digital channels.

The primary objective of digital marketing is to attract and convert a target audience into paying clients through techniques such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and more.

Effective digital marketing techniques will generate enquiries and lead to your law firm’s growth.

Does Digital Marketing for Law Firms Cost Anything?

Yes, but how much you spend depends on the type of law firm you run, the services you offer and of course – your spending appetite.

Marketing costs may include hiring a digital marketing agency and paying for advertising, website development and maintenance, content creation, and other, similar expenses.

The overall cost of digital marketing can vary depending on the specific strategies and tactics used, the size and reach of the target audience, and other factors, like the type of platform you choose to advertise on.

However, this should not concern you. Many law firms find that the benefits of digital marketing, such as increased online visibility, improved brand reputation, and higher conversion rates, make the investment worth it.

How Can Digital Marketing Help My Law Firm?

Digital marketing can benefit your law firm in various ways.

Exposing your law firm to a wider number of prospective clients can increase your online visibility and increase the number of enquiries.

Digital marketing, such as SEO, can improve your brand reputation. Content marketing can help establish your law firm as a thought leader and present you as an expert in your field. Moreover, if your strategy focuses on providing valuable and informative content, this can help you build trust with potential clients and establish yourself as a trusted resource.

Digital marketing tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media advertising (e.g. on Facebook), can help you reach potential clients and generate enquries from people who otherwise wouldn’t about your firm.

As digital marketing provides the ability to track and measure the success of marketing campaigns and strategies, you can make data-driven decisions and improve your marketing efforts over time.

Overall, digital marketing can help your law firm reach a wider audience, establish your brand, and generate new cases.

An effective Digital Marketing strategy could see your law firm increase:

• Conversion Rates
• Revenue
• Trust with audiences
• Number of cost-effective marketing solutions
• Digital footprint
• Sentiment

How Can You Get Started with Digital Marketing?

Getting started with digital marketing for your law firm involves a few steps.

First and foremost, you need to define your target audience. Determine who your ideal client is and what their needs and pain points are. To help you, think about your existing clients and whether you’d like to advertise to more people like them or if you’d like to change your target audience.

Secondly, if you have a website, conduct a quick audit.

• If you own a regulated firm, is it compliant with the SRA’s Transparency Rules?
• When did you first publish it? Have you done any work on your website since it was created?
• Is it easy for your visitors to use and navigate, and is it mobile-friendly?
• Would it be better if it featured more content and images?

You can check all of this information by accessing your website now and having a quick look around.

Knowing all of the above will help you understand what needs to be done next.

It’s important to ensure that before you do any digital advertising, your website is in good technical condition. Otherwise, you may end up spending more and waiting longer to see satisfactory results.

Legal content strategy, SEO and PPC advertising

A marketing agency can help you with content strategy. This may involve planning out the type of content you want to create and how often you want to publish it.

Once you have decided what type of content you wish to publish, you can get started with SEO. Optimising your website and content for search engines will improve your visibility in search results.

You may also consider running targeted advertising campaigns (PPC) on search engines or social media platforms to reach a wider audience. PPC can also help you get better organic rankings and get a return on your investment quicker.

In addition, you can try establishing a presence on social media platforms that you know your target audience uses. You can engage them by posting content, including sharing your blogs and web pages.

To track the success of your campaigns and digital marketing efforts, you need to make sure you use analytics tools. Data can help you make decisions and move your strategy forward.

Starting with the above steps will help you lay a strong foundation for your law firm’s digital marketing efforts and position you for success.

Utilising any number of your digital assets together in a coherent strategy can work as an effective marketing tool, allowing you to engage with prospective and current clients.

How to show up on search results pages?

To show up on search results pages, there are several key strategies that you can employ.

By incorporating them into your digital marketing strategy, you can increase your visibility on search results pages and reach more potential clients.

Search Engine Optimisation (SEO)

Search Engine Optimisation for law firms involves optimising your website and content (including your service pages content and blogs) to make it more attractive to search engines like Google.

Law firm website optimisation tactics include keyword research, creating quality content, and improving website structure and technical elements like meta descriptions and header tags.

Local SEO

Local SEO involves optimising your website for local search terms and ensuring that your business information is up-to-date and accurate on online directories like Google My Business.

By showing up on online directories, you can attract more clients from your local area.

Pay per click advertising (PPC)

Pay-Per-Click (PPC) advertising for law firms involves placing advertisements on search engine results pages (SERPs) and paying each time someone clicks on your ad.

This is a great way to quickly place your website in front of potential clients with a web page that will help you convert them into paying clients.

It’s worth noting that PPC advertising and SEO can work together to help you achieve your goals quicker.

PPC is usually cheaper than traditional methods of advertising, such as radio and newspaper advertising.

Social Media Marketing

Social media platforms can also be a great way to reach potential clients and generate more cases for your law firm.

Platforms, such as Facebook, allow you to promote your content (e.g. website blogs) to a wider audience, or advertise your services in a way similar to Google PPC.

Depending on the area of law you specialise in, by posting interesting and relevant legal content on social platforms, you can engage with your followers and drive additional traffic to your website.

Need Help with Digital Law Firm Advertising?

Our team has proven record of successfully advertising law firms online.

If you need help and advice, don’t hesitate to contact us.