How Multi-Channel Marketing Helped Phoenix Legal Solicitors Scale to £1.9m Turnover and Expand Across Multiple Legal Services
Supporting the Growth of Phoenix Legal Solicitors
Phoenix Legal Solicitors is a growing national law firm based in Wirral, serving clients across England and Wales. The firm specialises in Personal Injury, Medical/Clinical Negligence, Civil Litigation, Debt Recovery, Commercial Law, Private Client Services and, more recently, Family Law, Wills and Probate.
What began as a website and PPC project in 2024 has developed into a long-term marketing partnership spanning more than two years. During that time, we have supported Phoenix Legal Solicitors with website design, PPC advertising, SEO, AI search optimisation, content marketing, CRM implementation and digital growth strategies as the firm has continued to expand.
Results Snapshot
- £1.9m annual turnover achieved
- £1.9m+ recovered for clients in the last year
- Up to 10 PPC campaigns managed simultaneously
- AI-generated enquiries received consistently for over 12 months
- Dedicated Tenancy Deposit Claims website launched
- New Family Law department launched
- Wills & Probate department reopened
- Team expanded to approximately 20 staff
- Winner of Liverpool Law Society Law Firm of the Year (1–49 Employees)
- Reduced reliance on Claims Management Companies
The Brief
When Phoenix Legal Solicitors first approached us, they were looking to explore the potential of Google PPC advertising while improving their online presence through a modern website and stronger search engine visibility.
The firm’s objective was simple: generate more enquiries directly through its own marketing channels and create a stronger digital presence that reflected the quality of its legal services.
As our partnership developed and results grew, the scope of our work expanded significantly.
Today, we support multiple aspects of the firm’s marketing strategy, helping them attract new enquiries, strengthen their brand presence and support continued growth across multiple legal departments.
Our Approach
Website Redesign and SEO Foundation
Our initial project involved a comprehensive redesign of the Phoenix Legal Solicitors website.
The website structure was rebuilt to improve navigation and user experience, making it easier for visitors to find the legal services they required. Key pages were prioritised within the navigation, while service areas were organised through a structured menu system designed to improve both usability and search visibility.
Alongside the redesign, we restructured content throughout the website to improve SEO performance and increase visibility in search results. Service pages were expanded and rewritten to better target relevant legal search terms while maintaining a professional and accessible tone.
We also introduced stronger calls to action, improved internal linking, enhanced trust signals and updated imagery to create a more modern and engaging online experience.
Ongoing SEO and AI Optimisation
As Phoenix Legal Solicitors expanded its services, our SEO work evolved into an ongoing monthly campaign.
We continue to identify opportunities for new content, additional service pages and keyword growth across the website. Existing pages are regularly reviewed and rewritten or expanded to improve search visibility and better align with user search intent.
Recognising the increasing importance of AI-powered search experiences, we have also implemented GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) strategies throughout the website.
These optimisations have helped Phoenix Legal Solicitors gain visibility within AI-generated search results and answer engines. Over the past year, the firm has consistently received organic enquiries directly attributable to AI platforms, including enquiries generated through ChatGPT-driven searches.
Expanding PPC Advertising Campaigns
Our relationship initially began with a single PPC campaign.
As performance improved, this expanded significantly.
Over the course of our partnership, we have managed up to ten active campaigns across a range of legal services, including:
- Personal Injury,
- Medical Negligence,
- Civil Litigation,
- Tenant Claims, and
- Additional specialist legal services.
Campaigns have been delivered through Google Ads and social media advertising platforms, enabling the firm to reach prospective clients through multiple channels.
Working alongside the firm’s social media expert, we have also supported PPC campaigns using video content produced for platforms such as TikTok, helping to increase engagement and improve accessibility for potential clients.
Phoenix’s Reviews of our Legal Marketing Services
Intellistart have been a great addition to our company and their advice in respect of SEO, social media, website redesign and more.
We are grateful for all of the advice they have given us and their hard work.
Alisha Butler, Phoenix Legal Solicitors
We used Intellistart to set up our web site for our Tenancy Deposit Protection checks, Joel was very helpful and knowledgeable and guided us through the set up really well. Joel spent time with us going through what we wanted out of the site and how to get there. Joel checked everything worked properly before going live and since it has been set up it has worked really well for us and we are now getting enquiries on line. We would certainly recommend the services of Intellistart.
Peter Butler, Phoenix Legal Solicitors
Dedicated Tenancy Deposit Claims Website
The purpose of the website was to create a focused user journey for prospective claimants while allowing Phoenix Legal Solicitors to develop a distinct online presence within this specialist area.
The website continues to evolve and has recently been enhanced with an interactive compensation calculator, allowing visitors to estimate potential compensation before submitting an enquiry.
This feature has been introduced to improve engagement, increase conversion rates and provide additional value for prospective clients during the enquiry process.
Regular blog content is also published on the website to expand organic search visibility, reach wider audiences and build authority within the tenancy claims sector.
Content Marketing and Thought Leadership
Content has become a significant part of Phoenix Legal Solicitors’ ongoing growth strategy.
We publish (minimum) weekly blog content across the firm’s websites, helping to:
- Increase organic keyword visibility,
- Answer common client questions,
- Support SEO performance,
- Strengthen topical authority,
- And position the firm as experts within their legal specialisms.
This consistent publishing schedule has enabled the firm to reach broader audiences while supporting both search engine and AI visibility.
CRM and Intake Process Improvements
As part of our work, we onboarded Phoenix Legal Solicitors onto a CRM system and a call tracking system to improve internal communication and lead management.
The system has helped streamline communication between team members while creating a more efficient process for managing enquiries generated through the firm’s various marketing channels.
The firm also trialled additional lead handling technologies as part of its ongoing growth strategy, continually reviewing processes to improve efficiency and client communication.
Explore Our Legal Growth Systems
Supporting Brand Growth and Recognition
Beyond lead generation, we have also supported the promotion of the firm’s wider achievements and brand development.
This has included promoting award wins, media appearances and podcast opportunities, helping to strengthen Phoenix Legal Solicitors’ profile within the legal sector.
We have had the privilege of attending award nights alongside the Phoenix team and witnessing first-hand the firm’s continued success and growth.
Joel Cortez, Co-Founder of Intellistart Law Firm Marketing with Alisha Butler, Director of Phoenix Legal Solicitors
Ewelina Radziewicz, COO of Intellistart Law Firm Marketing with Alisha Butler, Director of Phoenix Legal Solicitors
The Law Society Legal Hero Nominee Alisha Butler
The Results
Over the last two years, Phoenix Legal Solicitors has continued to grow significantly.
The combination of PPC advertising, SEO, AI optimisation, website development, content marketing and wider digital support has helped generate a steady flow of enquiries across multiple service areas.
As a result, the firm has:
- Expanded its legal service offering
- Reopened its Wills, Probate and Lasting Power of Attorney department
- Launched a new Family Law department
- Continued growth across Personal Injury and Medical Negligence services
- Increased team size to approximately 20 staff members, with further recruitment planned
- Reduced reliance on external Claims Management Companies
- Transitioned towards generating work through its own marketing channels
Today, Phoenix Legal Solicitors is continuing to invest in growth and expansion, supported by a marketing strategy built around sustainable enquiry generation and long-term brand development.
Phoenix Legal Solicitors – post on LinkedIn advertising new positions within the firm.
Phoenix Legal Solicitors – announcing re-opening of the Wills and Probate department and a new Family Law department.
Phoenix Legal Solicitors – post on LinkedIn announcing more employment opportunities.
Supporting a Period of Significant Growth
During our ongoing partnership, Phoenix Legal Solicitors has experienced one of the most successful periods in the firm’s history.
While this success is naturally the result of many factors, including the expertise of the legal team, Alisha Butler’s strategic leadership, referrals, and the firm’s continued investment in growth, we are proud that our marketing support has played a role in helping the firm attract new enquiries, increase visibility and expand into new areas of law.
Recent milestones publicly shared by Phoenix Legal Solicitors on LinkedIn include:
- Annual turnover reaching approximately £1.9 million,
- Recovery of over £1.9 million for clients across multiple legal departments,
- Clinical negligence recoveries exceeding £1 million,
- Significant growth in Personal Injury, Housing Disrepair, Tenant Claims and Civil Litigation work,
- 88 Clinical Negligence enquiries generated during the year, resulting in 53 accepted matters and 41 progressing following investigation,
- Two clinical negligence claims valued at over £7 million each being admitted, with damages yet to be assessed,
- Continued expansion of the Clinical Negligence, Housing and Personal Injury departments,
- Winning Law Firm of the Year (1–49 Employees) at the Liverpool Law Society Awards,
- And growth to approximately 20 employees, with further recruitment planned.
One particularly significant achievement has been Phoenix Legal Solicitors’ transition away from relying on Claims Management Companies for work generation.
Over approximately two years, the firm has increasingly generated enquiries through its own marketing channels, including paid advertising, organic search visibility, AI-driven search results, content marketing and social media activity.
Looking Ahead
What started as a single PPC campaign has grown into a long-term strategic partnership covering multiple areas of digital marketing.
As Phoenix Legal Solicitors continues to expand into new legal sectors and strengthen its position within existing practice areas, we are proud to continue supporting the firm’s growth journey and helping drive the next stage of its success.
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