How Multi-Channel Marketing Helped Phoenix Legal Solicitors Scale to £1.9m Turnover and Expand Across Multiple Legal Services

Supporting the Growth of Phoenix Legal Solicitors

Talk to our team
Home » Case Studies » Wirral Personal Injury Law Firm Marketing
Client - Phoenix Legal Solicitors

Phoenix Legal Solicitors is a growing national law firm based in Wirral, serving clients across England and Wales. The firm specialises in Personal Injury, Medical/Clinical Negligence, Civil Litigation, Debt Recovery, Commercial Law, Private Client Services and, more recently, Family Law, Wills and Probate.

What began as a website and PPC project in 2024 has developed into a long-term marketing partnership spanning more than two years. During that time, we have supported Phoenix Legal Solicitors with website design, PPC advertising, SEO, AI search optimisation, content marketing, CRM implementation and digital growth strategies as the firm has continued to expand.

Results Snapshot

  • £1.9m annual turnover achieved
  • £1.9m+ recovered for clients in the last year
  • Up to 10 PPC campaigns managed simultaneously
  • AI-generated enquiries received consistently for over 12 months
  • Dedicated Tenancy Deposit Claims website launched
  • New Family Law department launched
  • Wills & Probate department reopened
  • Team expanded to approximately 20 staff
  • Winner of Liverpool Law Society Law Firm of the Year (1–49 Employees)
  • Reduced reliance on Claims Management Companies

The Brief

When Phoenix Legal Solicitors first approached us, they were looking to explore the potential of Google PPC advertising while improving their online presence through a modern website and stronger search engine visibility.

The firm’s objective was simple: generate more enquiries directly through its own marketing channels and create a stronger digital presence that reflected the quality of its legal services.

As our partnership developed and results grew, the scope of our work expanded significantly.

Today, we support multiple aspects of the firm’s marketing strategy, helping them attract new enquiries, strengthen their brand presence and support continued growth across multiple legal departments.

Our Approach

Website Redesign and SEO Foundation

Our initial project involved a comprehensive redesign of the Phoenix Legal Solicitors website.

The website structure was rebuilt to improve navigation and user experience, making it easier for visitors to find the legal services they required. Key pages were prioritised within the navigation, while service areas were organised through a structured menu system designed to improve both usability and search visibility.

Alongside the redesign, we restructured content throughout the website to improve SEO performance and increase visibility in search results. Service pages were expanded and rewritten to better target relevant legal search terms while maintaining a professional and accessible tone.

We also introduced stronger calls to action, improved internal linking, enhanced trust signals and updated imagery to create a more modern and engaging online experience.

Homepage – Before

Phoenix Legal Solicitors Website - Homepage before the redesign

Homepage – After

Phoenix Legal Solicitors Website - Homepage after the redesign

Ongoing SEO and AI Optimisation

As Phoenix Legal Solicitors expanded its services, our SEO work evolved into an ongoing monthly campaign.

We continue to identify opportunities for new content, additional service pages and keyword growth across the website. Existing pages are regularly reviewed and rewritten or expanded to improve search visibility and better align with user search intent.

Recognising the increasing importance of AI-powered search experiences, we have also implemented GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) strategies throughout the website.

These optimisations have helped Phoenix Legal Solicitors gain visibility within AI-generated search results and answer engines. Over the past year, the firm has consistently received organic enquiries directly attributable to AI platforms, including enquiries generated through ChatGPT-driven searches.

Catastrophic & Serious Injury page – Before

Service page - Phoenix Legal Solicitors - Website before the redesign

Catastrophic & Serious Injury page – After

Service page - Phoenix Legal Solicitors - Website after the redesign

Expanding PPC Advertising Campaigns

Our relationship initially began with a single PPC campaign.

As performance improved, this expanded significantly.

Over the course of our partnership, we have managed up to ten active campaigns across a range of legal services, including:

  • Personal Injury,
  • Medical Negligence,
  • Civil Litigation,
  • Tenant Claims, and
  • Additional specialist legal services.

Campaigns have been delivered through Google Ads and social media advertising platforms, enabling the firm to reach prospective clients through multiple channels.

Working alongside the firm’s social media expert, we have also supported PPC campaigns using video content produced for platforms such as TikTok, helping to increase engagement and improve accessibility for potential clients.

Phoenix’s Reviews of our Legal Marketing Services

Intellistart have been a great addition to our company and their advice in respect of SEO, social media, website redesign and more.

We are grateful for all of the advice they have given us and their hard work.

Alisha Butler, Phoenix Legal Solicitors

We used Intellistart to set up our web site for our Tenancy Deposit Protection checks, Joel was very helpful and knowledgeable and guided us through the set up really well. Joel spent time with us going through what we wanted out of the site and how to get there. Joel checked everything worked properly before going live and since it has been set up it has worked really well for us and we are now getting enquiries on line. We would certainly recommend the services of Intellistart.

Peter Butler, Phoenix Legal Solicitors

Dedicated Tenancy Deposit Claims Website

The purpose of the website was to create a focused user journey for prospective claimants while allowing Phoenix Legal Solicitors to develop a distinct online presence within this specialist area.

The website continues to evolve and has recently been enhanced with an interactive compensation calculator, allowing visitors to estimate potential compensation before submitting an enquiry.

This feature has been introduced to improve engagement, increase conversion rates and provide additional value for prospective clients during the enquiry process.

Regular blog content is also published on the website to expand organic search visibility, reach wider audiences and build authority within the tenancy claims sector.

My Deposit Claims Website

Content Marketing and Thought Leadership

Content has become a significant part of Phoenix Legal Solicitors’ ongoing growth strategy.

We publish (minimum) weekly blog content across the firm’s websites, helping to:

  • Increase organic keyword visibility,
  • Answer common client questions,
  • Support SEO performance,
  • Strengthen topical authority,
  • And position the firm as experts within their legal specialisms.

This consistent publishing schedule has enabled the firm to reach broader audiences while supporting both search engine and AI visibility.

CRM and Intake Process Improvements

As part of our work, we onboarded Phoenix Legal Solicitors onto a CRM system and a call tracking system to improve internal communication and lead management. 

The system has helped streamline communication between team members while creating a more efficient process for managing enquiries generated through the firm’s various marketing channels.

The firm also trialled additional lead handling technologies as part of its ongoing growth strategy, continually reviewing processes to improve efficiency and client communication.

Explore Our Legal Growth Systems

Supporting Brand Growth and Recognition

Beyond lead generation, we have also supported the promotion of the firm’s wider achievements and brand development.

This has included promoting award wins, media appearances and podcast opportunities, helping to strengthen Phoenix Legal Solicitors’ profile within the legal sector.

We have had the privilege of attending award nights alongside the Phoenix team and witnessing first-hand the firm’s continued success and growth.

Founder of Intellistart Joel Cortez & Founder of Phoenix Legal Solicitors Alisha Butler - Awards Night in Liverpool

Joel Cortez, Co-Founder of Intellistart Law Firm Marketing with Alisha Butler, Director of Phoenix Legal Solicitors

Ewelina Radziewicz, COO of Intellistart Law Firm Marketing with Alisha Butler, Director of Phoenix Legal Solicitors

The Law Society Legal Hero Nominee Alisha Butler

The Results

Over the last two years, Phoenix Legal Solicitors has continued to grow significantly.

The combination of PPC advertising, SEO, AI optimisation, website development, content marketing and wider digital support has helped generate a steady flow of enquiries across multiple service areas.

As a result, the firm has:

  • Expanded its legal service offering
  • Reopened its Wills, Probate and Lasting Power of Attorney department
  • Launched a new Family Law department
  • Continued growth across Personal Injury and Medical Negligence services
  • Increased team size to approximately 20 staff members, with further recruitment planned
  • Reduced reliance on external Claims Management Companies
  • Transitioned towards generating work through its own marketing channels

Today, Phoenix Legal Solicitors is continuing to invest in growth and expansion, supported by a marketing strategy built around sustainable enquiry generation and long-term brand development.

Phoenix Legal Solicitors – post on LinkedIn advertising new positions within the firm.

Phoenix Legal Solicitors – announcing re-opening of the Wills and Probate department and a new Family Law department.

Phoenix Legal Solicitors – post on LinkedIn announcing more employment opportunities.

Supporting a Period of Significant Growth

During our ongoing partnership, Phoenix Legal Solicitors has experienced one of the most successful periods in the firm’s history.

While this success is naturally the result of many factors, including the expertise of the legal team, Alisha Butler’s strategic leadership, referrals, and the firm’s continued investment in growth, we are proud that our marketing support has played a role in helping the firm attract new enquiries, increase visibility and expand into new areas of law.

Recent milestones publicly shared by Phoenix Legal Solicitors on LinkedIn include:

  • Annual turnover reaching approximately £1.9 million,
  • Recovery of over £1.9 million for clients across multiple legal departments,
  • Clinical negligence recoveries exceeding £1 million,
  • Significant growth in Personal Injury, Housing Disrepair, Tenant Claims and Civil Litigation work,
  • 88 Clinical Negligence enquiries generated during the year, resulting in 53 accepted matters and 41 progressing following investigation,
  • Two clinical negligence claims valued at over £7 million each being admitted, with damages yet to be assessed,
  • Continued expansion of the Clinical Negligence, Housing and Personal Injury departments,
  • Winning Law Firm of the Year (1–49 Employees) at the Liverpool Law Society Awards, 
  • And growth to approximately 20 employees, with further recruitment planned.

One particularly significant achievement has been Phoenix Legal Solicitors’ transition away from relying on Claims Management Companies for work generation.

Over approximately two years, the firm has increasingly generated enquiries through its own marketing channels, including paid advertising, organic search visibility, AI-driven search results, content marketing and social media activity.

Looking Ahead

What started as a single PPC campaign has grown into a long-term strategic partnership covering multiple areas of digital marketing.

As Phoenix Legal Solicitors continues to expand into new legal sectors and strengthen its position within existing practice areas, we are proud to continue supporting the firm’s growth journey and helping drive the next stage of its success.

See what other clients say about us

“We’ve worked with Intellistart since October 2022 across Google Ads, landing pages and website design. Joel has handled our PPC and landing page work and has also assisted with Trustpilot and review setup.

Ewelina has created the website design work for us, including the Mason & Co site (to make it compliant) and more recently the LFCS Legal website completed in March 2026.

I personally would highly recommend Intellistart for the excellent website development and advertising services for all legal firms and professionals….”

Joanne Feldman – Solicitor Partner at LFCS Legal Solicitors

“Joel and all associated with Intellistart (including Brian and Gemma at Peacock and Mike at Coverex) have been of immense help and support to me when setting up my new law firm and I would highly recommend their services to others.

Intellistart also assisted with the purchase of necessary office equipment, such as a laptop and desk phone. I very much look forward to continuing to work with them in the future.”

Chris Henshall – Chris Henshall Employment Solicitors

“We have been working with Intellistart for a number of years now. It is a great company that provides exceptional services.

Joel and Ewelina are extremely professional and diligent and we very much value our working relationship with them. Would recommend this company in a heartbeat.

Thank you Ewelina for your valued work.” 

Tuhel Ahmed – Bentley Sterling & Co Solicitors in London

“Ewelina re-designed and developed my legal consultancy website.

She worked quickly and produced a high quality website which more than met my brief. She was approachable and guided me website amendments and format.

Thank you Ewelina for your valued work.” 

Adam Wright – Consultant Solicitor at Setfords Solicitors

“We used Intellistart to set up our web site for our Tenancy Deposit Protection checks, Joel was very helpful and knowledgeable and guided us through the set up really well.

Joel spent time with us going through what we wanted out of the site and how to get there.

Joel checked everything worked properly before going live and since it has been set up it has worked really well for us and we are now getting enquiries on line. We would certainly recommend the services of Intellistart.”

Peter Butler – Phoenix Legal Solicitors

“Joel and Ewelina were great to work with and always responsive with any queries that we had.

The service they provided was second to none.

Would recommend.”

Hakan Jabbar – Law Firm Partner

“Intellistart have been a great addition to our company and their advice in respect of SEO, social media, website redesign and more.

We are grateful for all of the advice they have given us and their hard work.”

Alisha Butler – Phoenix Legal Solicitors

“Simply the best !

Very helpful, professional and good at what they do.
I have re-modelled my website 3 times and Joel and Ewelina have been by far the best. They are honest, knowledgeable and informative.

Before they came on the scene, this time I tried two other firms and it was 3rd time going with lucky with them and I’m so glad I did.”

Helen Grieves – Grieves Solicitors

“Excellent Services on All Fronts. We used Peacock Risk Management and Intellistart’s services in relation to our Law Firm Start Up, as well as provision of Indemnity Insurance and Legal Web Design.

All the services we received were excellent on all fronts and the key to this was speedy communication from all members, and in-depth knowledge and expertise, allowing them to guide us through the challenges and concerns of starting a new business.”

Ratika Puri – RPK Solicitors

“Ewelina from Intellistart has been working on my employment law firm’s SEO for some time now. She has since increased the speed of our website and removed defunct plugins. Her SEO has also generated new areas of work and the results have been fantastic! 

My experience with past SEO companies is that they hook you on a retainer, take it for granted and do increasingly less. However, this is not the case with Ewelina and Intellistart as she continues to proactively identify areas to work on and improve. Thank you Ewelina!”

Dean Morris – Morris Legal

“I am the owner of a small law firm specialising in immigration law. I instructed Intellistart to take over the management of our PPC campaign three months ago.

Joel is a pleasure to work with. He guided us through the initial onboarding process and has remained proactive on our account ever since. The results speak for themselves.

Our turnover has doubled since we have been working with Intellistart.

I am very satisfied with the service provided by Intellistart and I have no hesitation in recommending their services to other law firms that want to grow their practice.”

Rasab Khan – Saxon Solicitors

“Joel knows exactly what he is doing and is passionate about the data and conversions.

I highly recommend Intellistart for a GoogleAds campaign”

Saimah Malik – Goodwyn Herrera Solicitors

“I honestly cannot praise Joel and the team at Intellistart highly enough. They have been amazing from day one. It has taken my business 8 years to find a company that actually knows their stuff and and delivers what they promise.

This company is by far leaders in their field and they have greatly helped in bringing new clients and leads to our firm. From being totally disillusioned by other companies professing to be experts in marketing Joel and the team make all these folks else seem amateur.

Always on hand and responsive, totally professional and most of all their skills and knowledge are second to none. 5 stars all round!”

Naveen Galal – Amnesty Solicitors

“I had the pleasure of working closely with Ewelina on a refresh of my company website.

Her exceptional problem-solving skills and attention to detail were instrumental in delivering a customer focused website.

I highly recommend Ewelina for her dedication, professionalism, and ability to deliver to tight deadlines.”

Mohammed Sahid – Affinion Partnership

“Joel is just amazing! Always happy to help, always professional and always on point!

I’d definitely recommend him to everyone.”

Sanam Aziz – SAZ Solicitors Ltd

“I had a great experience working with Joel. He was very helpful and assisted with a lot of our enquiries.

The website they delivered was really good, our clients like it and find it easy to navigate.”

Ola Popoola – Squares Law

“Professional, hardworking and great customer care in assisting a new business to create a business logo.”

Ms Hughes – Hughes Law Solicitors

“Great people to work with, you will feel comfortable straight away when you speak to them as they are genuine people.

Excellent at what they do and always available when you need them, would recommend Intellistart with full confidence.”

Arif Qadri – MRH Solicitors

“Ewelina was particularly professional, responsive and patient during the web design process and understood my requests and reasoning for change – the process was efficient and the end result is great – thank you”

Adrian Sewell – Tandem Patents

“Joel takes time to understand our needs and explain things and helps us deliver great results.

He has great technical knowledge and is patient with my lack thereof! He adds value by sharing tips and ideas I hadn’t considered.”

Heather – LCF Law

– Stuart Matthews, Treadstone Law Solicitors in Manchester

Let’s discuss your law firm marketing!

Call our team

    By submitting your details, you confirm your have read and accept our privacy policy.