Sales, Mergers & Acquisitions
Download our Start-up Guide
Home » Case Studies »
The Brief
Based in Wirral, North West, Phoenix Legal Solicitors is a nationally recognised law firm specialising in Commercial Law, Private Client services, Medical and Dental Negligence, Personal Injury, Wills & Probate, and general Civil Litigation.
Committed to high quality legal services, Phoenix Legal Solicitors approached our team seeking expertise in PPC marketing and website design.
The Result
When Phoenix Legal Solicitors first engaged with us, their primary goal was to explore the potential of PPC advertising. What began as a single campaign quickly expanded to 7, showcasing the success and effectiveness of our collaborative efforts.
Our comprehensive overhaul of the website started with a redesigned menu structure. The main menu now features key pages, including home, contact, blog, careers, fees, and contact. The bottom header menu strategically houses the firm’s services with drop-downs, optimising navigation for visitors seeking specific legal expertise.
Homepage – Before
Homepage – After
Recognising the importance of SEO, we revamped H1s, H2s, H3s, and other elements of the website to enhance the its search engine visibility.
New pages with tailored copy were created, showcasing the breadth of Phoenix Legal Solicitors’ legal services.
Building credibility, we highlighted media mentions the firm received, providing visitors with assurance and trust in Phoenix Legal Solicitors’ expertise. The addition of more prominent Calls to Action (CTAs), most in dedicated columns, ensures user attention is directed to essential actions, enhancing user engagement.
Catastrophic & Serious Injury page – Before
Catastrophic & Serious Injury page – After
Imagery was updated, aligning with the firm’s brand identity and creating a visually appealing online environment. The logo and navigation were updated for a modern and cohesive user experience, as part of the website redesign.
To reduce bounce rates and showcase their specialisation, we added more links to the blog/news section on the service pages. This not only keeps users on the website for longer but also positions Phoenix Legal Solicitors as thought leaders in their field.
Notably, the firm’s review on Google reflects the success of our collaboration, with specific mention of our support in setting up their website for Tenancy Deposit Protection checks.
Intellistart have been a great addition to our company and their advice in respect of SEO, social media, website redesign and more.
We are grateful for all of the advice they have given us and their hard work.
Alisha Butler, Phoenix Legal Solicitors
We used Intellistart to set up our web site for our Tenancy Deposit Protection checks, Joel was very helpful and knowledgeable and guided us through the set up really well. Joel spent time with us going through what we wanted out of the site and how to get there. Joel checked everything worked properly before going live and since it has been set up it has worked really well for us and we are now getting enquiries on line. We would certainly recommend the services of Intellistart.
Peter Butler, Phoenix Legal Solicitors
The redesigned website now serves as a powerful tool for Phoenix Legal Solicitors, attracting online enquiries and reinforcing their position as personal injury leaders. With a modernised design, improved navigation, and strategic marketing efforts, the Wirral firm is well-positioned for continued success in the digital landscape.
Visit the Phoenix Legal Solicitors website to see the results of our collaboration firsthand.
Let’s discuss your marketing!
By submitting your details, you confirm your have read and accept our privacy policy.