Website Design from scratch and SEO Configuration
The family law firm’s journey towards marketing success began with a website design that included SEO configuration.This one-time investment of £12,500 (+VAT) played a pivotal role in establishing a strong online presence and reduction of PPC advertising costs.By strategically configuring the website for SEO and PPC advertising, the law firm positioned itself to attract organic traffic, improve its ad Quality Score, and stand out amidst the competition. Read more about how PPC and SEO can work together here.
The family law firm relied on pay-per-click (PPC) advertising as a sole component of their marketing strategy.The PPC advertising was billed on a monthly basis, with costs amounting to less than 10% of the overall monthly advertising spend with Google.This cost-effective approach ensured that the firm’s budget was allocated efficiently, maximising the return on investment.By consistently running targeted PPC campaigns, the law firm achieved an impressive number of signups, boosting their client acquisition efforts.The cost of PPC advertising was carefully managed, ensuring that the firm could reach their desired audience without overspending.This balanced approach to PPC advertising demonstrates the effectiveness of strategic budget allocation and the significant impact it can have on generating quality enquiries.
It is essential to note that the family law firm achieved these exceptional results without the presence of an in-house marketing team. Recognising the complexity and specialised nature of marketing strategies, the firm chose to outsource their marketing needs to our agency. By partnering with us, the firm was able to leverage expert knowledge and industry experience to maximise their marketing efforts.Outsourcing their marketing requirements allowed the law firm to focus on their core competency of providing exceptional legal services while leaving the intricacies of marketing to us.This decision proved to be a wise one, as it eliminated the need to invest in recruiting, training, and managing an in-house marketing team. By relying on our agency’s expertise, the family law firm gained access to a range of specialised skills and knowledge tailored specifically to their marketing objectives.
This case study showcases the transformative impact of a comprehensive marketing strategy on family law firms seeking to generate enquiries and maximise their ROI.The family law firm in focus achieved remarkable results through their partnership with our agency, leveraging a website designed with SEO configuration and strategic PPC advertising.By investing in this marketing approach, the firm experienced a significant influx of signups, lucrative lifetime values, and impressive returns on their marketing investments.We encourage potential clients to embrace the power of website design with SEO configuration, as it creates a strong foundation for organic search visibility and client acquisition.Additionally, our case study highlights the value of PPC advertising in generating targeted enquiries and emphasises the need for investment in a comprehensive marketing strategy.By adopting such an approach, family law firms can position themselves for success, ultimately realising their growth potential and establishing themselves as leaders in their field.
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