Launching a Professional Online Presence for a New Mediation Practice

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Impartial Mediation Logo - Case Study

The online presence needs to establish credibility, demonstrate expertise, and make it easy for prospective clients to make contact from day one.

We recently worked with a new mediation practice to design and launch a compact, professional four-page website tailored specifically to the needs of a newly established legal service.

The Objective

The client required:

  • A professional online presence that reflected the nature of mediation services
  • A clean and trustworthy design without unnecessary complexity
  • A website that could support future growth and marketing activity
  • Assistance with basic branding, messaging, and website copy
  • A solution without the need for a separate branding agency

As the practice was newly launched, the priority was creating a strong foundation that could evolve over time.

Client Testimonials

“We’ve worked with Intellistart since October 2022 across Google Ads, landing pages and website design. Joel has handled our PPC and landing page work and has also assisted with Trustpilot and review setup.

Ewelina has created the website design work for us, including the Mason & Co site (to make it compliant) and more recently the LFCS Legal website completed in March 2026.

I personally would highly recommend Intellistart for the excellent website development and advertising services for all legal firms and professionals….”

Joanne Feldman – Solicitor Partner at LFCS Legal Solicitors

“Joel and all associated with Intellistart (including Brian and Gemma at Peacock and Mike at Coverex) have been of immense help and support to me when setting up my new law firm and I would highly recommend their services to others.

Intellistart also assisted with the purchase of necessary office equipment, such as a laptop and desk phone. I very much look forward to continuing to work with them in the future.”

Chris Henshall – Chris Henshall Employment Solicitors

“We have been working with Intellistart for a number of years now. It is a great company that provides exceptional services. Joel and Ewelina are extremely professional and diligent and we very much value our working relationship with them. Would recommend this company in a heartbeat.”

Thank you Ewelina for your valued work.”

Tuhel Ahmed – Bentley Sterling & Co Solicitors in London

“Ewelina re-designed and developed my legal consultancy website.

She worked quickly and produced a high quality website which more than met my brief. She was approachable and guided me website amendments and format.

Thank you Ewelina for your valued work.”

Adam Wright – Consultant Solicitor at Setfords Solicitors

“We used Intellistart to set up our web site for our Tenancy Deposit Protection checks, Joel was very helpful and knowledgeable and guided us through the set up really well.

Joel spent time with us going through what we wanted out of the site and how to get there.

Joel checked everything worked properly before going live and since it has been set up it has worked really well for us and we are now getting enquiries on line. We would certainly recommend the services of Intellistart.”

Peter Butler – Phoenix Legal Solicitors

“Joel and Ewelina were great to work with and always responsive with any queries that we had.

The service they provided was second to none.

Would recommend.”

Hakan Jabbar – Law Firm Partner

“Intellistart have been a great addition to our company and their advice in respect of SEO, social media, website redesign and more.

We are grateful for all of the advice they have given us and their hard work.”

Alisha Butler – Phoenix Legal Solicitors

“Simply the best !

Very helpful, professional and good at what they do.
I have re-modelled my website 3 times and Joel and Ewelina have been by far the best. They are honest, knowledgeable and informative.

Before they came on the scene, this time I tried two other firms and it was 3rd time going with lucky with them and I’m so glad I did.”

Helen Grieves – Grieves Solicitors

“Excellent Services on All Fronts

We used Peacock Risk Management and Intellistart’s services in relation to our Law Firm Start Up, as well as provision of Indemnity Insurance and Legal Web Design. All the services we received were excellent on all fronts and the key to this was speedy communication from all members, and in-depth knowledge and expertise, allowing them to guide us through the challenges and concerns of starting a new business.”

Ratika Puri – RPK Solicitors

“Ewelina from Intellistart has been working on my employment law firm’s SEO for some time now. She has since increased the speed of our website and removed defunct plugins. Her SEO has also generated new areas of work and the results have been fantastic!

My experience with past SEO companies is that they hook you on a retainer, take it for granted and do increasingly less. However, this is not the case with Ewelina and Intellistart as she continues to proactively identify areas to work on and improve. Thank you Ewelina!”

Dean Morris – Morris Legal

“I am the owner of a small law firm specialising in immigration law. I instructed Intellistart to take over the management of our PPC campaign three months ago.

Joel is a pleasure to work with. He guided us through the initial onboarding process and has remained proactive on our account ever since. The results speak for themselves.

Our turnover has doubled since we have been working with Intellistart.

I am very satisfied with the service provided by Intellistart and I have no hesitation in recommending their services to other law firms that want to grow their practice.”

Rasab Khan – Saxon Solicitors

“Joel knows exactly what he is doing and is passionate about the data and conversions.

I highly recommend Intellistart for a GoogleAds campaign”

Saimah Malik – Goodwyn Herrera Solicitors

“I honestly cannot praise Joel and the team at Intellistart highly enough. They have been amazing from day one. It has taken my business 8 years to find a company that actually knows their stuff and and delivers what they promise.

This company is by far leaders in their field and they have greatly helped in bringing new clients and leads to our firm. From being totally disillusioned by other companies professing to be experts in marketing Joel and the team make all these folks else seem amateur.

Always on hand and responsive, totally professional and most of all their skills and knowledge are second to none. 5 stars all round!”

Naveen Galal – Amnesty Solicitors

“I had the pleasure of working closely with Ewelina on a refresh of my company website.

Her exceptional problem-solving skills and attention to detail were instrumental in delivering a customer focused website.

I highly recommend Ewelina for her dedication, professionalism, and ability to deliver to tight deadlines.”

Mohammed Sahid – Affinion Partnership

“Joel is just amazing! Always happy to help, always professional and always on point! I’d definitely recommend him to everyone.”

Sanam Aziz – SAZ Solicitors Ltd

“I had a great experience working with Joel. He was very helpful and assisted with a lot of our enquiries.

The website they delivered was really good, our clients like it and find it easy to navigate.”

Ola Popoola – Squares Law

“Professional, hardworking and great customer care in assisting a new business to create a business logo.”

Ms Hughes – Hughes Law Solicitors

“Great people to work with, you will feel comfortable straight away when you speak to them as they are genuine people.

Excellent at what they do and always available when you need them, would recommend Intellistart with full confidence.”

Arif Qadri – MRH Solicitors

– Stuart Matthews, Treadstone Law Solicitors in Manchester

Our Approach

Website Design & Structure

We developed a streamlined four-page website focused on clarity, trust, and conversion.

The site includes:

  • A homepage outlining services, key calls-to-action, and contact options
  • A “Who We Are” section designed to highlight our client’s experience and approach
  • A dedicated FAQs page answering common questions prospective clients may have
  • A contact page featuring multiple contact methods, email details, and an embedded map

The website footer was also structured to include:

  • Full contact details
  • Regulatory and compliance information
  • Accreditation branding

This helps provide reassurance and transparency for prospective clients.

Services section with a call button

Footer with a contact form, regulatory information, and an accreditation.

Branding Support Without the Agency Costs

As a new practice, the client wanted to avoid unnecessary early-stage branding expenses.

Instead of engaging a separate branding agency, we assisted with:

  • Logo design
  • Colour palette selection
  • Font pairing and styling
  • Overall visual direction for the brand

The chosen colour palette included:

  • Primary: #5c7474
  • Secondary: #796b7c
  • Accent: #85a5a6

The result was a modern visual identity suitable for a mediation-focused legal service.

SEO Foundations from Launch

Although the website was intentionally compact, we ensured strong SEO foundations were implemented from the outset.

This included:

  • Optimised meta titles and descriptions
  • Service-related page targeting
  • Clear website structure
  • Mobile-responsive design
  • Fast-loading pages
  • Helpful FAQ content designed around real user questions

By building these foundations early, the practice is positioned to expand its visibility over time without needing a complete rebuild later.

Authentic Copywriting Built Around Experience

Rather than relying on generic legal marketing copy, we worked closely with the client using a question-and-answer approach to develop authentic website content.

This helped us create messaging that:

  • Reflected the client’s genuine experience
  • Demonstrated expertise and trustworthiness
  • Addressed common concerns from prospective clients
  • Supported Google’s EEAT principles (Experience, Expertise, Authority and Trust)

The result was content that feels professional, approachable, and informative, without sounding overly corporate or artificial.

Built for Flexibility & Future Growth

The website was developed in WordPress using a flexible, unlocked environment rather than restrictive templates or proprietary systems.

This allows the practice to:

  • Add reviews and testimonials in the future
  • Expand service pages over time
  • Integrate additional marketing tools
  • Scale SEO activity gradually
  • Maintain full ownership and control of the website

For new law practices, flexibility at launch can help avoid unnecessary redevelopment costs later.

Ongoing Marketing Support

In addition to this project, we also manage PPC advertising campaigns for the client’s SRA-regulated immigration law practice, helping support wider client acquisition and online visibility.

Our joined-up approach allows us to support legal professionals across:

  • Website design
  • SEO
  • PPC advertising
  • Legal marketing strategy
  • Law firm start-up support

The Outcome

The client launched with:

  • A credible online presence
  • Clear service-focused messaging
  • SEO-ready foundations
  • Branding without excessive start-up costs
  • A scalable platform ready for future growth

For new legal services, sometimes simplicity executed properly is far more effective than an overly complicated website.

Need Help Launching or Growing Your Legal Practice?

We help solicitors, law firms, and legal professionals across England and Wales with:

  • Website design
  • SEO & GEO
  • PPC advertising
  • Law firm start-up support
  • Branding and legal marketing strategy

Importantly, all work is completed in-house by our UK-based team.

No outsourcing. No freelancers. No long-term contracts.

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