Improve my Law Firm’s Ad Campaigns

Discover why your law firm might be struggling to generate leads online and how to turn the tide.

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Are your advertising campaigns failing to generate ROI?

Online advertising is a powerful tool for law firms to reach their target audience and generate enquiries. However, many law firms find themselves struggling with underperforming ad campaigns that sometimes lead to overspending. Without the legal advertising expertise, optimising an ad campaign can be challenging.

If you’re in this situation, our specialist team can offer effective solutions.

At Intellistart, we understand the intricacies of law firm advertising, and we’re here to help you navigate the challenges. We will explore why your campaigns might not be performing as expected and help you turn the tide.

For every £1 invested by our clients, we consistently generate an impressive £5 return on average.

See how we can help

Improve your ads for greater ROI

Book a free consultation with a PPC marketing expert to discuss how we can improve your advertising campaigns.

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The Problem

Common PPC advertising challenges law firms encounter

Before we offer tailored solutions, we will delve into common issues that law firms encounter with their PPC Ad campaigns.

Poor Budget Utilisation, Campaign Structure, and Ad Copy

One of the fundamental issues law firms encounter is inefficient budget allocation. It’s not uncommon to see firms overspending on certain keywords while omitting potentially profitable ones. A disorganised campaign structure exacerbates this problem, making it difficult to track and optimise spending effectively.

No A/B Testing, Weak Landing Pages, No SEO & Relevant Copy

A/B testing is a critical component of optimising ad campaigns. Without it, law firms are flying blind, not knowing which ad variations are driving results. Additionally, if their landing pages lack search SEO and relevant content, their Ad Quality score is suffering resulting in higher cost per lead.

Conversion Tracking not Set up or Conversions not Captured

Conversion tracking is the backbone of any successful ad campaign. When not set up correctly, or worse – not implemented at all, law firm miss out on valuable data that helps refine their strategies.

Outdated Enquiry Management (No Diary or Booking System in place, No CRM)

Effective enquiry management reduces time spent on admin tasks. Without a system in place to handle incoming enquiries, potential clients slip through the cracks, leading to missed opportunities. This also means money being spent on enquiries that don’t go anywhere.

Wrong Keywords Targeted, Generic Ad Copy, no CTAs & Inconsistent Messaging

Targeting the wrong keywords and not using negative keywords can result in wasted ad spend on clicks that don’t lead to conversions. Generic ad copy and a lack of clear calls-to-action (CTAs) can lead to low conversion rates. Inconsistent messaging across ad campaigns can further confuse potential clients.

No Remarketing

Remarketing is a powerful strategy to re-engage potential clients who have visited your website but didn’t convert. Law firms that don’t implement this strategy miss out on a second chance to capture valuable leads.

While this is not an exhaustive list and it may appear that a lot can go wrong with ad campaigns, we are well equipped and prepared to help you generate work online. We can help you overcome the challenges and assist your firm in its growth.

We’re trusted by sole-practitioners to multi-partner and Legal 500 Law Firms

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The Solution

How can you maximise my return on ad spend?

Over the years, we have helped numerous law firms grow. Here are the basic strategies we can implement to help your firm.

PPC

We help law firms set up as well as improve their existing campaigns that generate revenue. Our extensive experience allows us to create targeted ads that result in enquiries that convert.

Tailored and targeted advertisements
Ads that generate clicks and enquiries
Experienced team to help you grow

PPC Advertising Service

SEO and Copywriting

We help law firms make the most from their budgets by optimising their landing pages for search engines. Resulting in reduced costs of advertising.

Using landing pages configured with SEO for better ROI
Helping you build a sustainable source of enquiries

SEO Service

Re-marketing

We help law firms bring back their website visitors to make the most from their advertising budgets. We retarget people whose clicks you have already paid for to best utilise your budget.

Tailored advertising techniques
To help you convert indecisive clients
Generating more ROI

Re-marketing Service

Client Testimonials

“Ewelina re-designed and developed my legal consultancy website.

She worked quickly and produced a high quality website which more than met my brief. She was approachable and guided me website amendments and format.

Thank you Ewelina for your valued work.”

Adam Wright – Consultant Solicitor at Setfords Solicitors

“We used Intellistart to set up our web site for our Tenancy Deposit Protection checks, Joel was very helpful and knowledgeable and guided us through the set up really well.

Joel spent time with us going through what we wanted out of the site and how to get there.

Joel checked everything worked properly before going live and since it has been set up it has worked really well for us and we are now getting enquiries on line. We would certainly recommend the services of Intellistart.”

Peter Butler – Phoenix Legal Solicitors

“Joel and Ewelina were great to work with and always responsive with any queries that we had.

The service they provided was second to none.

Would recommend.”

Hakan Jabbar – Law Firm Partner

“Excellent Services on All Fronts

We used Peacock Risk Management and Intellistart’s services in relation to our Law Firm Start Up, as well as provision of Indemnity Insurance and Legal Web Design. All the services we received were excellent on all fronts and the key to this was speedy communication from all members, and in-depth knowledge and expertise, allowing them to guide us through the challenges and concerns of starting a new business.”

Ratika Puri – RPK Solicitors

“Ewelina from Intellistart has been working on my employment law firm’s SEO for some time now. She has since increased the speed of our website and removed defunct plugins. Her SEO has also generated new areas of work and the results have been fantastic!

My experience with past SEO companies is that they hook you on a retainer, take it for granted and do increasingly less. However, this is not the case with Ewelina and Intellistart as she continues to proactively identify areas to work on and improve. Thank you Ewelina!”

Dean Morris – Morris Legal

“I am the owner of a small law firm specialising in immigration law. I instructed Intellistart to take over the management of our PPC campaign three months ago.

Joel is a pleasure to work with. He guided us through the initial onboarding process and has remained proactive on our account ever since. The results speak for themselves.

Our turnover has doubled since we have been working with Intellistart.

I am very satisfied with the service provided by Intellistart and I have no hesitation in recommending their services to other law firms that want to grow their practice.”

Rasab Khan – Saxon Solicitors

“Joel knows exactly what he is doing and is passionate about the data and conversions.

I highly recommend Intellistart for a GoogleAds campaign”

Saimah Malik – Goodwyn Herrera Solicitors

“I honestly cannot praise Joel and the team at Intellistart highly enough. They have been amazing from day one. It has taken my business 8 years to find a company that actually knows their stuff and and delivers what they promise.

This company is by far leaders in their field and they have greatly helped in bringing new clients and leads to our firm. From being totally disillusioned by other companies professing to be experts in marketing Joel and the team make all these folks else seem amateur.

Always on hand and responsive, totally professional and most of all their skills and knowledge are second to none. 5 stars all round!”

Naveen Galal – Amnesty Solicitors

“I had the pleasure of working closely with Ewelina on a refresh of my company website.

Her exceptional problem-solving skills and attention to detail were instrumental in delivering a customer focused website.

I highly recommend Ewelina for her dedication, professionalism, and ability to deliver to tight deadlines.”

Mohammed Sahid – Affinion Partnership

Intellistart have been a great addition to our company and their advice in respect of SEO, social media, website redesign and more.

We are grateful for all of the advice they have given us and their hard work.

Alisha Butler – Phoenix Legal Solicitors

“Simply the best !

Very helpful, professional and good at what they do.
I have re-modelled my website 3 times and Joel and Ewelina have been by far the best. They are honest, knowledgeable and informative.

Before they came on the scene, this time I tried two other firms and it was 3rd time going with lucky with them and I’m so glad I did.”

Helen Grieves – Grieves Solicitors

– Stuart Matthews, Treadstone Law Solicitors in Manchester

The Law Firms we help

Each law firm in England and Wales has distinct needs, budgets, cultures, and unique selling points that set them apart. At Intellistart, we embrace this diversity.

Our mission is clear: to empower law firms to harness the vast potential of the internet as a means of connecting with individuals seeking legal assistance online.

We firmly believe that marketing is, at its core, a form of communication. We stand ready to assist law firms in enhancing their online communication strategies, tailoring our solutions to the specific requirements of each unique firm we have the privilege to work with.

Want to see sector-specific guides?

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How to Market a Commercial Law Firm?

Looking for effective ways to market your commercial law firm? Read this guide for tips on how to attract new clients and grow your firm.

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How to Market an Immigration Law Firm?

Explore some effective marketing tactics that can help you market your UK immigration law firm successfully.

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Small Law Firm Marketing

Need marketing solutions for your small law firm? We share our advice on how to effectively market a small UK Law Firm online.

Guide for small firms

New Law Firm Marketing

To establish yourself and provide services, you will need marketing and SRA-compliant web design for your new law firm. We can help you with everything, from purchasing your domain name, setting up your emails to client acquisition.

Guide to marketing a new firm

Our results

“The most successful campaign at the moment generates over £131,959 from 511 inbound enquiries per month at a small cost of £6.93 per customer engagement.”

Read the full case study

“The campaigns resulted in a 55.82% increase in total enquiries received, with 51.82% of those enquiries being considered qualified.”

Read the full case study

“The website began generating an average of 3 online contact forms each day.”

Read the full case study

Your Questions Answered

I use a marketing agency. Why are they not performing?

The performance of your marketing agency may be impacted by a few key factors.

In our experience, law firms that work with generic marketing agencies, especially those that do not specialise in legal marketing or white-label their services, often encounter challenges.

These agencies may not possess the industry-specific knowledge and insights necessary to create tailored strategies that resonate with your potential clients effectively.

Moreover, effective marketing campaigns require careful budget allocation and a deep understanding of your business and your clients’ needs.

When agencies lack this essential insight, your marketing budget may not be utilised as effectively as it could be.

Could you utilise my PPC budget better to generate more work?

Absolutely! We specialise in helping law firms thrive through highly effective PPC campaigns. Our track record speaks to our expertise in maximising the utilisation of PPC budgets.

On average, we achieve an advertising Return on Investment (ROI) of 1:5.54 for our clients. This means that for every pound invested in a PPC campaign, our clients, on average, see a return of £5.54 in revenue.

We understand the intricacies of the legal industry and have the know-how to tailor PPC strategies specifically to your business. Ensuring that your budget is utilised optimally to generate more work for your law firm.

What sets your agency apart from the rest?

At Intellistart Law Firm Marketing, our distinct approach is rooted in five key pillars.

Firstly, we are committed to data. Every marketing decision we make is driven by rigorous data analysis, ensuring that our strategies are not only effective but also tailored to our clients’ specific needs.

Secondly, our focus is on revenue-generating traffic, ensuring that our clients achieve the best return on investment. Clicks and views are of lesser importance than tangible results for our clients’ businesses.

Thirdly, our dedication to staying at the forefront of digital marketing best practices is more than a claim—it’s a commitment. As a Google Partner agency, we continuously update our knowledge and skills to provide our clients with cutting-edge solutions.

Fourthly, while we exclusively work with law firms, our creativity knows no bounds. We approach each website design project with fresh eyes, avoiding templates to deliver uniquely tailored solutions. Your vision is our blueprint, and we have the expertise to turn it into a distinctive reality.

Finally, our dedication to our clients goes beyond immediate results. With every new partnership, we lay the solid foundations for their future marketing success. Regardless of the specific services they choose.

How will you choose a strategy for my law firm?

To find the right strategy for your law firm, we will look at:

the foundations, i.e. your website and systems that you currently use,
any statistical data available, including website analytics data,
we will ask you about any marketing activities you undertake (or undertook in the past),
information about your law firm, including your capacity for work and practice areas,
your competitors (offline as well as online)
and appetite for growth.

Once we have gathered this information and identified your needs and goals, we will recommend a tailored strategy for your law firm.

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