SEO for Law Firms by Intellistart Law Firm Marketing

Law Firm SEO Services

Future-proofed with GEO and AEO strategies

As a law firm owner, you know how competitive the legal industry is. You also know how important it is to attract new clients and retain existing ones.

But how do you stand out from the crowd and reach your target audience online? The answer is law firm SEO services, future-proofed with GEO and AEO strategies.

Request a Quotation

Home » Law Firm SEO

Why work with our legal SEO experts?

There are several reasons why your law firm should consider working with our law firm SEO experts:

Improve your search engine rankings

We can help improve your law firm’s website’s visibility in AI-powered search engine results (Google AI Overviews, ChatGPT, Perplexity, etc.). This can drive more traffic to your website and effectively help you attract more clients. Our SEO approach covers traditional rankings as well as GEO and AEO to ensure you’re not left behind.

Increase Website Traffic

By optimising your website for search engines, our team can help increase the number of people who visit your site. This can result in more enquiries and conversions.

Improve your Website’s User Experience

Our law firm SEO expert can help improve the user experience on your website by making it more user-friendly and easier to navigate. This can lead to increased engagement, lower bounce rates, and more time spent on your site. Google favours websites that have great User Experience so this is very important.

Be Visible in AI-Powered Search

Clients are increasingly using AI tools for quick legal answers. GEO/AEO ensures your law firm shows up there.

Increase Awareness of your Law Firm Brand

By optimising your website, we can help increase your brand awareness and recognition. This can help you establish your law firm as a leader in your field online.

Give Competitive Advantage

Working with our law firm SEO expert can give you a competitive advantage over other law firms by helping you rank higher in search results. This will attract more clients and allow you to establish your firm as an authority in the industry.

Working on your website with us can help you improve your online presence, attract more clients, and grow your business.

Ewelina Radziewicz - Expert in SEO and Website Design for Law Firms

What is SEO?

“You can think of SEO as the process of translating your website into a language that Google and other search engines understand.

Today, SEO also includes ensuring your content is accessible to AI-powered “answer engines” — a newer layer of optimisation called GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation).”

If you are looking for a trusted partner that can provide quality law firm SEO services tailored to your goals and budget, look no further than Intellistart Law Firm Marketing.

We are an agency that specialises in helping law firms grow their online presence, traffic, and revenue.

We have over 10 years of combined experience in delivering successful law firm campaigns for clients across various practice areas and locations.

Request a Consultation

Book a free SEO consultation

Book a free consultation with a marketing expert to discuss your website needs.

Call our team

By submitting your details, you accept our privacy policy.

Expert SEO Services for Law Firms

We are experts in Law Firm SEO with experience in helping both new and well-established law firms.

We run a number of effective SEO campaigns for lawyers and solicitors.

We are dedicated to providing search engine optimisation services that get real results for our law firm clients. Our goal is to reduce your costs of client acquisition to as little as possible.

Our understanding of the legal sector and search engines allow us to create campaigns that generate affordable enquiries and cases.

If your law firm’s website is not generating enough work, we would like to help.

Our fixed prices also mean you know how much money you are spending on your marketing efforts.

Intellistart Law Firm Marketing Agency Expert Team Ewelina (COO) and Joel (CEO)

You may have seen us on The Law Society

We’re trusted by sole-practitioners to multi-partner and Legal 500 Law Firms

Want to learn more about law firm marketing?

Read our Blog Read our Guides

Benefits of SEO services for Lawyers, Law Firms and Solicitors

There are numerous benefits of adopting SEO with GEO and AEO strategies by your law practice.

SEO can boost your online credibility. Sites that rank high on search engine results pages (SERPs) are usually considered trustworthy by search engines. This in turn boosts the credibility of your law firm.
While AI search may reduce traditional website clicks, law firms that optimise for GEO/AEO can still win visibility, credibility, and enquiries.
Additionally, when people search for legal information or advice online, they want to find reliable and credible sources. Law firm SEO services help you establish yourself as an expert and a leader in your field. This is done by creating high-quality content that showcases your legal knowledge, experience, and achievements. This content also helps you educate your audience, answer their questions, and address their pain points. And, the higher your website ranks on search engines, the more exposure and traffic it can get.

Law firm SEO services help you improve your website’s performance, usability, and user experience by applying technical SEO best practices. These can include:

site speed optimisation,
mobile-friendliness,
security,
navigation,
and so on.

Also, showing on the first pages of Google search results, you are more likely to get clicks and get more traffic to your website which can result in more enquiries for your firm.

Ultimately, the goal of law firm SEO services is to help you grow your business online by attracting more qualified potential clients and converting them into paying clients.

Law firm SEO services help you optimise your website’s conversion rate by creating clear and compelling calls-to-action (CTAs), landing pages, forms etc., that encourage visitors to take action such as contacting you or booking a consultation.

As a bonus, SEO is completely trackable and quantifiable. You can track changes in keyword rankings, conversions and website traffic. Free platforms such as Google Analytics and Google Search Console provide a very comprehensive suite of information, enabling you to check if you are getting any return on your investment. This makes it a better option than traditional methods of marketing.

SEO can also easily tie into any paid digital strategies as well. Law firm SEO services are not a one-time thing but an ongoing process that requires constant monitoring, analysis, and improvement. That’s why it’s important to work with an SEO specialist agency that has the expertise, experience, and resources to handle your online marketing needs effectively.

See what our clients say about our services

“Ewelina re-designed and developed my legal consultancy website.She worked quickly and produced a high quality website which more than met my brief. She was approachable and guided me website amendments and format.Thank you Ewelina for your valued work.”

Adam Wright Consultant Solicitor at Setfords Solicitors

“We used Intellistart to set up our web site for our Tenancy Deposit Protection checks, Joel was very helpful and knowledgeable and guided us through the set up really well.Joel spent time with us going through what we wanted out of the site and how to get there.Joel checked everything worked properly before going live and since it has been set up it has worked really well for us and we are now getting enquiries on line. We would certainly recommend the services of Intellistart.”

Peter ButlerPhoenix Legal Solicitors

“Simply the best !

Very helpful, professional and good at what they do.
I have re-modelled my website 3 times and Joel and Ewelina have been by far the best.
They are honest, knowledgeable and informative.
Before they came on the scene, this time I tried two other firms and it was 3rd time going with lucky with them and I’m so glad I did.”

Helen Grieves
Grieves Solicitors

“Joel and Ewelina were great to work with and always responsive with any queries that we had.

The service they provided was second to none.

Would recommend.”

Hak J
Law Firm Partner

“Excellent Services on All Fronts

We used Peacock Risk Management and Intellistart’s services in relation to our Law Firm Start Up, as well as provision of Indemnity Insurance and Legal Web Design. All the services we received were excellent on all fronts and the key to this was speedy communication from all members, and in-depth knowledge and expertise, allowing them to guide us through the challenges and concerns of starting a new business.”

Ratika Puri
RPK SOLICITORS LTD

“Ewelina from Intellistart has been working on my employment law firm’s SEO for some time now. She has since increased the speed of our website and removed defunct plugins. Her SEO has also generated new areas of work and the results have been fantastic!

My experience with past SEO companies is that they hook you on a retainer, take it for granted and do increasingly less. However, this is not the case with Ewelina and Intellistart as she continues to proactively identify areas to work on and improve. Thank you Ewelina!”

Dean MorrisMorris Legal

“I am the owner of a small law firm specialising in immigration law. I instructed Intellistart to take over the management of our PPC campaign three months ago.

Joel is a pleasure to work with. He guided us through the initial onboarding process and has remained proactive on our account ever since. The results speak for themselves.

Our turnover has doubled since we have been working with Intellistart.

I am very satisfied with the service provided by Intellistart and I have no hesitation in recommending their services to other law firms that want to grow their practice.”

Rasab KhanSaxon Solicitors

– Stuart Matthews, Treadstone Law Solicitors in Manchester

The Free SEO Audit

As part of the SEO review, we will…

To help you identify all the areas in your law firm’s website that need improving, we will conduct a free SEO review of your website.

As part of the review, we will look at your:

content optimisation,
backlink profile,
the crawl-ability of your website, including whether AI bots can access your content (since some hosts block them), and
how you compare to your competitors in the search engine rankings.

This is the first step in getting started with SEO.

Following the Review

Following the review of your website, we will look to understand everything about your law firm.

We will ask about your firm’s:

goals and targets,
any existing paid and organic campaigns,
any previous SEO work you may have done, and
the specific challenges your law firm is facing.

We will also check your website’s current performance and look for opportunities to improve.

If you don’t have Google Analytics and Google Search Console set up, we will provide support with this. If someone had set this up for you in the past but you currently don’t have the credentials to log in, we will help you with recovery.

Keeping an eye on analytics will allow you to see the progress you are making. Knowing the data will shape the perfect campaign for your firm.

Ongoing communication is normally based on us reporting on results, goals and strategy.

We will make an effort to keep you in the loop on what is happening with your website.

SEO and Website Maintenance Service

Before we begin creating new content for your law firm’s website, we will:

check your existing rankings, keywords and analyse your competition,
carry out a content audit and link popularity audit,
set out SEO strategy and priorite tasks,
ensure your website meets Google’s requirements.

As our team specialise in designing WordPress websites for lawyer and solicitor law firms, we will make sure that your law firm’s website is well-maintained and update any plugins.

As you are an expert in the legal sector, we will involve you in content creation. We will ask you questions about the topics you want your website to cover.

Will I have to sign any contracts your services?

No, you will not have to sign any long-term contracts (unless you request one).

We offer our SEO services on a monthly, rolling basis so you can leave whenever you want.

We will simply work out a strategy for you and work with you to help your firm achieve its goals.

Q&A

What is SEO?

SEO stands for search engine optimisation – the process of improving your law firm’s website’s visibility and ranking on search engines like Google for keywords relevant to your firm.

The goal of SEO is to get more organic traffic, legal enquiries, and conversions from people who are looking for legal services like yours.

We provide more information in our comprehensive Law Firm SEO Guide you can find here.

Do I need SEO?

You may now be wondering whether your law firm actually needs SEO or not. So, below we have outlined a couple of reasons why you may want to try it.

First, SEO can help your law firm reduce the cost of client acquisition. Especially, if you are purchasing them from Claims Management Companies (CMCs). These can be quite expensive depending on the case type and claim value. Out of all the digital marketing techniques, SEO tends to be the most cost-effective and works long-term.

Secondly, SEO can help you get a better return on your investment from your website. We come across a lot of law firms whose websites, despite looking professional and providing lots of helpful information, don’t get found by prospects on the internet. Web designers tend to have no SEO background at all. Because of that, they don’t pay attention to title tags, meta descriptions, URLs, etc.

If you want more people to find your law firm’s website, you need to use SEO that will help it rank on Google.

I already work with a SEO agency. Why should I switch to Intellistart?

We are a specialist SEO agency for lawyers, solicitors and their law firms. We have an in-depth understanding of the sector and its clients meaning we can deliver better results.

Our team is passionate about law and our goal is to help people who need legal advice and assistance find the right help.

How much does your SEO service cost?

Our SEO service prices start from £750 +VAT / month with no exit fees or contracts. For more details and for a tailored quote, please contact our team.

Are you a Google Partner agency?

Yes, Intellistart Law Firm Marketing is a Google Partner agency.

This means that:

we maintain an optimisation score of at least 70% – indicating that the accounts we set up for our clients perform well,
we manage around £10,000 in ad spend each month – showing our ability to help clients consistently identify new growth opportunities and sustain their success on an ongoing basis,
our account strategists demonstrate proficiency in Google Ads by earning Google Ads certifications.

Please, however, note that our Law Firm SEO services are not verified or endorsed in any way by Google.