Cookie Policy

1. Introduction

This Cookie Policy explains how Intellistart Limited (“Intellistart”, “we”, “our” or “us”) uses cookies and similar technologies on our website.

This policy should be read alongside our Privacy Policy.

Privacy Policy

Where required by law, we will obtain your consent before placing non-essential cookies or similar technologies on your device.

2. What are Cookies?

Cookies are small text files stored on your computer, tablet or mobile device when you visit a website.

Cookies help websites remember information about your visit, improve functionality, analyse website performance and support advertising and marketing activities.

In addition to cookies, we may use similar technologies including pixels, tags, local storage, software development kits (SDKs) and session replay technologies.

3. Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the operation and security of our website.

They enable functions such as:

• page navigation;
• security;
• website performance;
• remembering cookie preferences;
• session management.

These cookies cannot be disabled through our cookie banner because the website cannot function properly without them.

Analytics Cookies

With your consent, we use analytics technologies to understand how visitors use our website.

This helps us improve our website and services.

Analytics technologies may include:

• Google Analytics 4 (GA4);
• Google Tag Manager (where used to deploy analytics and marketing tags).

Information collected may include:

• pages visited;
• time spent on pages;
• browser type;
• device type;
• approximate geographic location;
• referring websites;
• website interactions.

Analytics information is aggregated wherever possible and is not used by us to directly identify individual visitors.

Behavioural Analytics and Session Replay

Subject to your consent, we may use behavioural analytics tools including technologies such as:

• Mouseflow;
• Hotjar;
• equivalent user experience platforms.

These technologies help us understand how visitors interact with our website by generating:

• heatmaps;
• click maps;
• scroll tracking;
• mouse movement analysis;
• session replay recordings;
• anonymous form interaction statistics.

These tools are used solely to improve website usability, user experience and conversion performance.

Where possible, sensitive information is masked or excluded from recordings.

Advertising and Marketing Cookies

With your consent, we may use advertising technologies provided by platforms including:

• Google Ads;
• Meta (Facebook and Instagram);
• Microsoft Advertising;
• TikTok;
• other advertising partners used in connection with our marketing services.

These technologies may:

• measure advertising performance;
• record conversions;
• create advertising audiences;
• personalise advertisements;
• prevent repeated display of advertisements;
• measure campaign effectiveness.

Remarketing and Retargeting Technologies

Where consent has been provided, information collected through cookies and pixels may be used to:

• display relevant advertisements after you leave our website;
• create remarketing audiences;
• measure conversions;
• improve advertising campaigns;
• deliver advertisements across search engines, websites and social media platforms.

Where our clients have instructed us to do so, customer contact information may also be securely matched with advertising platforms for customer match or similar audience services. Such processing is carried out only on the client’s documented instructions and in accordance with applicable data protection laws.

4. Google Fonts

Our website uses Google Fonts to improve the appearance and readability of our content.

Depending on how the website is configured, your browser may connect to Google’s servers to download font files. This may result in Google receiving technical information such as your IP address and browser information.

Google Fonts are not cookies, but they involve the processing of technical information necessary to display fonts correctly.

Further information is available in Google’s Privacy Policy.

5. Embedded Third-Party Content

Our website may contain embedded content provided by third parties including:

• YouTube videos;
• Google Maps;
• other embedded services used from time to time.

These third parties may set their own cookies or similar technologies when you interact with embedded content.

We do not control these cookies. Please refer to the relevant third party’s privacy and cookie policies for further information.

6. Cookie Consent

When you first visit our website, you will be presented with a cookie banner.

You may choose to:

• Accept all cookies;
• Reject non-essential cookies; or
• Review our Cookie Policy.

Non-essential cookies are not placed until you have provided your consent.

You may withdraw or change your consent at any time by clearing your browser cookies and revisiting our website or by using any cookie preference tools made available on the website.

7. International Transfers

Some of the technologies we use are provided by organisations located outside the United Kingdom.

Where personal information is transferred internationally, appropriate safeguards are implemented in accordance with UK GDPR.

8. Managing Cookies

Most web browsers allow you to:

• view cookies;
• delete cookies;
• block cookies;
• receive notifications before cookies are stored.

Please note that disabling certain cookies may affect the functionality of our website.

9. Cookie Summary

Category	Purpose	Consent Required
Strictly Necessary	Website operation, security, preferences	No
Analytics	Website performance and visitor statistics	Yes
Behavioural Analytics	Heatmaps, session replay, UX improvements	Yes
Advertising	Conversion tracking and advertising measurement	Yes
Remarketing	Personalised advertising and audience creation	Yes
Embedded Content	YouTube, Google Maps and similar services	May be required depending on the service

10. Changes to this Policy

We may update this Cookie Policy from time to time to reflect changes in legislation, technology or our services.

The latest version will always be published on this website.

11. Contact Us

If you have any questions about this Cookie Policy or our use of cookies, please contact:

Intellistart Limited

148 Rose Bowl
Portland Crescent
Leeds
LS1 3HB
United Kingdom

Email: customerservice@intellistart.co.uk