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1:12 ROI in 3 Months: How We Helped a Private Client Firm Generate £455K in Revenue
This detailed case study explores how a private client service provider leveraged our SEO-optimised website design and highly targeted PPC campaigns to achieve an outstanding 1:12 return on investment (ROI) in just 3 months.
By implementing a data-driven digital marketing strategy, the firm significantly increased qualified enquiries, reduced cost per acquisition, and generated substantial revenue growth, even during their quietest season.
Case Study – Background
This private client firm initially approached us for Google PPC advertising but decided to work with another agency. After three months of disappointing results, they returned, explaining that the previous agency lacked expertise in legal marketing.
We began working with them in September 2023, initially using their existing landing page to generate enquiries. However, it proved ineffective. Within three weeks, the client requested a redesign, which we delivered promptly. After some back-and-forth on content, the new, tailored landing page was completed in under a month.
Preparation for the Ad Campaign
In November, the client made the decision to purchase a full website redesign with SEO optimisations from us which our Web Design and SEO expert completed within 4 weeks.
- The new website includes a booking system integration, allowing clients to schedule appointments independently.
- We also recommended and integrated a CRM system to track web form enquiries,
- We also insisted on implementing a call tracking system, which went live alongside the new website.
The redesigned landing page became part of the full website, seamlessly integrating into the client’s overall digital presence.
With data from the CRM, call tracking system, and booking system, as well as data and feedback directly from the client, we could feed valuable insights back to Google Ads, allowing us to refine and improve the campaign month by month.
The Campaign’s Goal
Our client aimed to:
- Reduce the cost per qualified enquiry,
- Increase the number of enquiries and conversions,
- Build a sustainable source of work to compete with much larger firms.
Ewelina Radziewicz
Legal website designer & SEO expert
Joel Cortez
Google & MS Bing Ads expert
Our Approach
To achieve these goals, we implemented a three-step legal marketing strategy, including:
- Highly targeted and optimised PPC campaigns using proven advertising techniques. We leveraged Google Ads and Bing to reach potential clients actively searching for legal services.
- Conversion-focused website design with advanced integrations for precise enquiry and conversion tracking, delivering an exceptional user experience and enabling continuous campaign refinement.
- Ongoing optimisation & management – Continuous adjustments to maximise lead quality and ROI.
The campaign is spearheaded by our Google and Bing PPC Ads expert Joel.
Results (Oct – Dec 2024)
270
Qualified Enquiries – High-intent leads actively seeking the service provided by our client.
£37225.89
Total Investment – Including ad spend, advertising management fees, and website costs.
£455305
in Estimated Revenue – Based on an average order value of £1,686.32 provided by our client.
Performance Insights
12X Return on Investment (ROI) – The firm achieved a 12X ROI, generating £455,305 in estimated revenue from their digital marketing spend.
Cost-Efficiency – The PPC campaign was optimised to drive high-value leads at a sustainable cost per acquisition.
Quietest Quarter Success – Despite being their slowest season, the firm generated substantial revenue through our marketing efforts.
The Future
To further enhance campaign performance and reduce costs, we plan to:
- Design an additional website targeting a specific audience segment.
- Implement retargeting campaigns on social media to re-engage potential clients who didn’t convert on their first visit.
We predict that these strategies will lower advertising costs while increasing ROI by bringing back high-intent leads.
Conclusion
By integrating data-driven PPC campaigns with an SEO-optimised website, we successfully helped this legal service provider scale its inbound enquiries and revenue.
Our unique strength lies in the seamless collaboration between our web designer/SEO and PPC specialist—working together under one roof to align strategy, execution, and optimisation. This ensures that SEO and PPC are fully integrated, leading to better results and higher ROI.
Looking to generate high-value leads for your firm? Contact us today to see how we can help.
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