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The Brief
Affinion Probate, a Probate and Estate Administration services provider, entrusted us with the task of enhancing its online presence.
Specialising in transparent and competitively priced services, Affinion Probate sought to improve its digital marketing strategy, particularly in PPC, and revamp its website design.
“I had the pleasure of working closely with Ewelina on a refresh of my company website.
Her exceptional problem-solving skills and attention to detail were instrumental in delivering a customer-focused website.
I highly recommend Ewelina for her dedication, professionalism, and ability to deliver to tight deadlines.”
– Mohammed Sahid, MD at Affinion Partnership
The Result
Our work with Affinion Probate began with the creation of a tailored landing page for their PPC campaign. This not only served as an effective entry point for potential clients but also laid the foundation for the redesign of their entire website.
Homepage Before
Homepage After
We streamlined the website structure, reducing the number of pages. The updated site ensures easy navigation, with all essential information accessible directly from the menu.
Recognising the significance of compelling copy, we worked together with Affinion to update their content. This involved integrating SEO configurations, including strategically placed H1s, H2s, and H3s, alongside meta titles and descriptions.
Furthermore, we enriched the user experience by adding more calls-to-action (CTAs) and relevant images, fostering engagement and encouraging visitors to explore the services offered by Affinion Probate.
Emphasising transparency and credibility, we strategically integrated links to the firm’s Trustpilot profile throughout the website. Affinion Probate boasts an ‘excellent’ trust score on Trustpilot, and we wanted to highlight this positive feedback as a testament to client satisfaction.
Probate Service Page Before
Probate Service Page After
By aligning the PPC campaign landing page design with the overall website structure, refining content for SEO, and prioritising user engagement, we have not only secured a prominent position for Affinion Probate but also elevated their brand as a trustworthy and transparent provider in the competitive probate services landscape.
As we continue to monitor and refine our strategies, Affinion Probate stands poised for continued success and sustained growth.
Visit Affinion Probate’s revamped website to see our work live.
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