Sheffield Law Firm Marketing

Imagine a potential client who needs to find information about legal services your Sheffield law firm offers. It’s unlikely that they will pick up a phone book to find you.

As more than 50% of all online traffic these days is generated by mobile devices, the more likely scenario is that they will grab their smartphone and search ‘solicitor near me’ on Google. 

Like many other industries, law firms need an online presence to attract clients. The digital transformation that has been happening over the last few years has shifted how law firms reach their clients. The recent pandemic has also changed people’s habits.

Even though referral marketing (or word-of-mouth) is still effective and important, it is crucial to have an online presence as referrals can dry up. A website these days is very much like a business card that people who don’t know you can find online.

And let’s face it – if your law firm doesn’t have a website at all, prospects may turn to one that does. 

If you need an SRA and GPRD-compliant business website or your existing website needs re-designing, contact our team. In addition to design, advertising and optimisation services, we offer secure hosting solutions and branding services, if you are only just getting started.

To achieve continues growth of your law firm, you need to have an online presence as word-of-mouth may simply not be enough. Presence on Google and other search engines will help you generate new cases and revenue.

Online brand awareness builds trust, makes solicitor firms appear more professional and give the customer more confidence in the brand. At the end of the day, prospects are more likely to buy and use brands they have heard of in the past or can read reviews of.

Our marketing services for driving awareness include Search Engine Advertising and Optimisation.

Client engagement is vital for the future of all UK law firms. Nowadays, your prospective clients have an unlimited choice of law firms in Sheffield and nationally. Thus, in order for a law firm to be successful in the present digitalised world, it needs to engage with its clients using legal digital marketing techniques.

The question is, how do you go about engaging with your clients?

Client engagement must be a sustained effort. Done right, it will lead to more prospective clients, increased client retention, and subsequently, more business and revenue.

The Intellistart team can help you with your optimise your conversions, email marketing, and social media marketing.