Grow Your Law Firm: Law Practice Growth Strategies

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Implementation of effective strategies

In the competitive landscape of the legal industry, the growth of your law firm is paramount to success.

The legal profession has evolved beyond its traditional boundaries, embracing digital strategies, advanced systems, AI, and effective marketing techniques.

Implementation of law firm growth strategies will help your law firm:

  • expand its reach,
  • maximise its efficiency, and
  • achieve sustainable growth.

We can guide you through the process of growing your law practice, leveraging digital marketing, optimising client management, and adopting useful systems.

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    Why choose us to help?

    We pride ourselves on supporting law firms of various sizes and areas of practice. We are not your usual marketing agency – we are motivated and passionate about helping law firms flourish.

    Industry experience

    Our experienced team of marketers has a deep understanding of the legal industry and law firms. We worked within firms and even grew claims management companies before we embarked our careers in legal marketing.

    Passion for automation and AI

    We are passionate about streamlining tedious and repetitive tasks. We always look for ways to automate tasks and are interested in applications of AI to make administrative tasks within law firms less time consuming. We recommend tried and tested solutions.

    Attention to compliance

    We pay extra attention to compliance with the SRA. We help our clients stay out of trouble and help them have control over their businesses.

    Intellistart Law Firm Marketing Agency Expert Team Ewelina (COO) and Joel (CEO)
    We are a Google Partner!

    We’re trusted by sole-practitioners to multi-partner and Legal 500 Law Firms

    Client - Saxon Solicitors
    Client - NGA Solicitors
    Client - Phoenix Legal Solicitors
    Client - LCF Law Legal 500 Law Firm
    Intellistart Client - Treadstone Law Solicitors
    Client - Bentley Sterling Solicitors
    Client - Morris Legal
    Client - Grieves Solicitors
    Client - Marlow Braide Solicitors
    Client - Patient Lawyer (in association with Setfords)
    Client - Winrow Solicitors
    Client - Sherwood Wheatley Solicitors

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    How to grow a law practice

    Law firm growth is not usually achieved overnight. To grow successfully while retaining control, you need to have certain processes and systems in place.

    Our clients have found the following systems and services helpful:

    Embracing Digital Marketing

    A strong online presence is a must for law firms that want to grow. Digital marketing allows you to connect with a wider audience, showcase your expertise, and build credibility.

    Establish a professional website that highlights your services, successes, and team members.

    Leverage social media platforms to engage with potential clients and share valuable legal insights.

    Content marketing, such as blog posts and videos, not only educates your audience. It also establishes your firm as a thought leader in the field.

    Enquiry and Conversion Tracking

    Enquiry tracking is the backbone of growth. Implement systems to track client enquiries, ensuring that no lead falls through the cracks.

    By understanding the sources of enquiries and analyzing conversion rates, you can refine your strategies and allocate resources effectively.

    Conversion tracking empowers you to identify what works and what needs improvement, leading to more informed decisions and better ROI.

    Customer Relationship Management (CRM)

    A robust CRM system is essential for maintaining strong client relationships and managing interactions efficiently.

    It allows you to:

    • organise client data,
    • track communication, and
    • manage follow-ups seamlessly, as well as
    • keep an eye on your staff (especially if they work remotely).

    With a CRM, you can personalise client experiences, anticipate needs, and provide tailored legal solutions.

    As your practice grows, a CRM becomes a valuable tool for managing a larger client base effectively.

    Useful Systems: Dialler

    As your law firm expands and gains more staff, consider implementing advanced systems such as a dialler.

    A dialler streamlines outbound calls, improves call efficiency, and enhances communication with clients.

    Additionally, invest in case management software that helps you track case progress, deadlines, and documents.

    These systems increase productivity and allow your team to focus on delivering exceptional legal services.

    See what our clients say about our services

    “Ewelina re-designed and developed my legal consultancy website.

    She worked quickly and produced a high quality website which more than met my brief. She was approachable and guided me website amendments and format.

    Thank you Ewelina for your valued work.”

    Adam Wright – Consultant Solicitor at Setfords Solicitors

    “We used Intellistart to set up our web site for our Tenancy Deposit Protection checks, Joel was very helpful and knowledgeable and guided us through the set up really well.

    Joel spent time with us going through what we wanted out of the site and how to get there.

    Joel checked everything worked properly before going live and since it has been set up it has worked really well for us and we are now getting enquiries on line. We would certainly recommend the services of Intellistart.”

    Peter Butler – Phoenix Legal Solicitors

    “Simply the best !

    Very helpful, professional and good at what they do.
    I have re-modelled my website 3 times and Joel and Ewelina have been by far the best.

    They are honest, knowledgeable and informative.

    Before they came on the scene, this time I tried two other firms and it was 3rd time going with lucky with them and I’m so glad I did.”

    Helen Grieves – Grieves Solicitors

    “Joel and Ewelina were great to work with and always responsive with any queries that we had.

    The service they provided was second to none.

    Would recommend.”

    Hak J – Law Firm Partner

    “Excellent Services on All Fronts

    We used Peacock Risk Management and Intellistart’s services in relation to our Law Firm Start Up, as well as provision of Indemnity Insurance and Legal Web Design. All the services we received were excellent on all fronts and the key to this was speedy communication from all members, and in-depth knowledge and expertise, allowing them to guide us through the challenges and concerns of starting a new business.”

    Ratika Puri – RPK SOLICITORS LTD

    “Ewelina from Intellistart has been working on my employment law firm’s SEO for some time now. She has since increased the speed of our website and removed defunct plugins. Her SEO has also generated new areas of work and the results have been fantastic!

    My experience with past SEO companies is that they hook you on a retainer, take it for granted and do increasingly less. However, this is not the case with Ewelina and Intellistart as she continues to proactively identify areas to work on and improve. Thank you Ewelina!”

    Dean Morris – Morris Legal

    “I am the owner of a small law firm specialising in immigration law. I instructed Intellistart to take over the management of our PPC campaign three months ago.

    Joel is a pleasure to work with. He guided us through the initial onboarding process and has remained proactive on our account ever since. The results speak for themselves.

    Our turnover has doubled since we have been working with Intellistart.

    I am very satisfied with the service provided by Intellistart and I have no hesitation in recommending their services to other law firms that want to grow their practice.”

    Rasab Khan – Saxon Solicitors

    – Stuart Matthews, Treadstone Law Solicitors in Manchester

    The Growth Process

    Step 1 of our process

    Assessment and Strategy

    Our experts analyse your current position, goals, and challenges to develop a tailored growth strategy. We identify opportunities for improvement and outline a plan.

    Step 2 of our process

    Digital Transformation

    We design and develop a professional, user-friendly website that reflects your firm’s identity and expertise. Our SEO configuration ensures your website achieves rankings search engine results, attracting organic traffic.

    Step 3 of our process

    Client Management Optimisation

    Implementation of a CRM system optimises client management, enabling effective communication, organised data, and personalised interactions.

    Step 4 of our process

    Advanced Systems Integration

    As your team grows, we integrate systems, e.g. diallers and CRMs, to enhance communication, productivity, and enquiry tracking.

    Step 5 of our process

    PPC Campaigns

    Our PPC (Pay-Per-Click) campaigns target relevant keywords, attracting potential clients actively searching for legal services. This brings in qualified enquiries directly to your firm.

    Step 6 of our process

    Staff Hiring Support

    We leverage PPC campaigns not only for client acquisition but also for hiring new staff. Attract the best legal talent to join your expanding practice.

    Overview of Services and Strategies we can implement

    Website Design with SEO Configuration

    A well-designed website is meaningless if it doesn’t attract visitors.

    Our design services include SEO configuration to improve your online visibility, ultimately driving more potential clients to your site.

    PPC for Finding Work and Hiring New Staff

    Our PPC campaigns target both client acquisition and staff recruitment.

    We design effective campaigns to attract clients actively seeking legal services. We can also use PPC to find qualified legal professionals interested in joining your firm.

    PPC and SEO work together which means your investment in advertising will leave a lasting impact.

    PPC (Pay-Per-Click) campaigns allow you to target specific keywords to attract potential clients actively seeking legal services. Similarly, you can use PPC to find and attract qualified legal professionals interested in joining your growing firm

    Dialler Services

    For practices with a growing team, we offer dialler services. The dialler streamlines inbound and outbound calls, enhances communication, and increases call efficiency. The system also ensures that your team handle client calls seamlessly.

    The call recording function will also assist your compliance with the SRA.

    A dialler system streamlines outbound calls, increasing call efficiency and improving communication with clients. It’s especially beneficial as your firm grows and handles more client interactions.

    CRM Included

    Our services include the integration of a CRM system. The CRM ensures that new client interactions are organised and personalised.

    We normally onboard our clients as part of a website redesign or SEO. However, if you aren’t looking for these services, we can introduce you to a free CRM system as part of another service.

    The CRM offers a range of capabilities, including live chat and dialler integrations.

    A CRM (Customer Relationship Management) system organizes client data, tracks interactions, and enhances client management. It ensures personalized communication, efficient follow-ups, and improved client satisfaction.

    Want to learn more about marketing?

    Read our Blog Read our Guides

    The Important Things to Consider When Growing a Law Practice

    Balancing the Workload and Scaling

    As your firm grows, balancing the workload becomes essential to maintain the quality of service. And hiring new staff is a pivotal step in growth.

    Take the time to identify the skills and qualities needed to complement your existing team. Thoroughly evaluate potential candidates to ensure a cohesive and capable workforce.

    Managing Resources

    Growth requires investments in law firm marketing, systems, and staffing.

    Carefully manage your resources to ensure that each investment contributes to your firm’s overall progress and profitability.

    Frequently Asked Questions

    Digital marketing expands your reach, establishes credibility, and helps you connect with potential clients actively searching for legal services. It’s a powerful tool for attracting and retaining clients in the digital age.

    Balancing the workload involves effective task delegation, utilizing team members’ strengths, and optimizing processes. Proper workload management ensures consistent service quality even during growth.

    Whether or not you need a business development manager to foster growth in your law firm depends on various factors, such as:

    • the size of your firm,
    • your existing client base, and
    • your expansion goals.

    A business development manager can play a pivotal role in identifying new opportunities, building strategic partnerships, and implementing growth strategies. Their expertise in networking and relationship-building can facilitate the acquisition of new clients and the expansion of your services.

    However, the necessity of this role ultimately hinges on your specific business objectives and resources available for such a position. We wouldn’t recommend this to small law firms whose budgets are relatively small.

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