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Proper Search Engine Optimisation or SEO can make or break your website.
It can put your website on top of everyone’s searches or forgotten on the ten pages of the google search results.
Increase your user experience, and become the go-to brand in your niche.
SEO is Search Engine Optimisation, also known as Organic Search or Organic Listing
It is the practice of increasing your page organic traffic that Google has indexed up the rankings on the SERP (Search Engine Result Page). The result is that we want all our pages to be ranked number one for particular keywords, for example, healthy food recipes.
Consider an example where you own a blog about food, and you’re passionate about food. Your niche is healthy foods, say you have a lot of healthy food recipes. You want to get traffic to your blog, for people to read it. But your website isn’t ranking high on the organic search results.
You ask why am I not ranking for my blog? Why when people type in healthy food recipes and say google my blog posts don’t appear at the top of organic rankings.
There are several reasons why you would not rank high for your blog posts and healthy food recipes.
The main reason is your competitors. Your competitors may have better content than you.
There could be somebody else out there who is also passionate about healthy foods and have been blogging a lot longer than you, and they have more content and blog posts for Google to rank, which is usually the main reason.
The other reason is improper usage of keywords. There are aspects of keyword usage in your content like, what kind of keywords do you want to rank for? And, how do we work those keywords into the content?
Another reason is poor link building practices, that means, are other blog posts and other websites linking to you? Also, are your links pointing to other pages on your website? With link building it’s internal linking, so are we linking from one blog post to another? and it’s external linking, are other high-quality websites linking to us?
Another reason is web page load time, your web page load time is slow. Let’s say you are running your blog posts on something like WordPress, and your blog posts aren’t loading fast enough.
If you’re Google, would you want to rank a website or blog post number 1 on google ranking, if that particular page loaded very slow?
No, you wouldn’t because if someone clicked on that link on organic search and went on your website, they’re going to have a bad experience because the page is going to load slow.
Google doesn’t want their users to have a bad experience, much like you wouldn’t want your users to have a bad experience. That’s why web page load time is a critical factor for ranking, so we need to make sure that our web pages load fast.
Your website doesn’t have a good user experience, or it’s not good enough. Similar to web page load time, Google wants people to have a good experience when they go from their search engine to your website.
There’s a lot at play here, such as web page load time. Also, Google doesn’t want any spam content, any popups or overbearing ads on the web page. They want people who are searching something, in particular, let’s say “healthy food recipes” and they want to find a relevant website that has “healthy food recipes” they want to be able to click on that link and read some good content about healthy food recipes.
It’s that simple, and that’s, really what Google is trying to create in their environment. You as an end-user, as a website owner, you want your users to have a good experience. Lastly, your website is de-indexed by mistake. Google needs to be able to index all the pages on your website, so if you have a blog with a hundred recipes, you want Google to have access to all one hundred recipes.
Looking to get your pages ranked or indexed on google organic search?
There are certain things you need to do, to apply search engine optimisation to increase a page for a keyword we are using.
How do we do this?
Google evaluates your website based on:
Search Engine Optimisation works like this.
Also in SEO, link building plays a vital role in the website’s prominence, based on which Google understands the credibility of the content.
How does Google rank websites?
Search engines like Google follow three, basic steps to rank a website. They are:
Crawling is a process done by search engine spiders/bots where they scan a website and copy the entire website’s content and stores it in the search engine’s index.
Note: Based on this method, Google finds out which websites have relevant content related to specific keywords
Indexing is the method of adding web pages into Google search results.
It is also called the database of Google.
In case a website is not in a search engine’s index, none of the users will be able to find the website.
When a user types a query on Google search engine, the most relevant websites (from the index) will appear on the search result based on multiple factors like user’s location, language, user experience etc…
On-page SEO and Off-page SEO
On-page SEO is the process of optimising elements, on your website itself. – Header tag, Keyword usage, Meta description, Internal links, Title tag, Site maps, Keyword research.
Keyword research is one of the most important activities in SEO – Do proper research on a trending topic.
It is a practice where you choose the primary and secondary keywords around which meta tags, and the content will be based on.
The primary components of keyword research are below:
Keyword research gives you a better understanding of how high the demand is for certain keywords.
Also, you can use keyword research tools like the Google Keyword planner.
You want to create content on search engine optimisation, then based on search volume and competition your primary keyword becomes what is search engine optimisation?
If your content starts ranking high for this keyword, it will get more traffic to your webpage
Title tag – On-page SEO
Here is an example of how the title tag for our webpage appears in the search engine result
Meta description – On-page SEO
URL structure – On-page SEO
Header tags – On-page SEO
Internal link – On-page SEO
Keyword usage – On-page SEO
Sitemaps – On-page SEO
Off-page optimisation
Blogs, Social Media Platforms, Communities
Benefits of Off-page SEO
Link building – Off-page optimisation
How do you build links to your website?
One way to do it is to spend a lot of time on other’s website
Achieve off-site engagement through:
