How does Google rank websites?
Search engines like Google follow three, basic steps to rank a website. They are:
- Crawling
- Indexing
- Ranking
Crawling is a process done by search engine spiders/bots where they scan a website and copy the entire website’s content and stores it in the search engine’s index.
Note: Based on this method, Google finds out which websites have relevant content related to specific keywords
Indexing is the method of adding web pages into Google search results.
It is also called the database of Google.
In case a website is not in a search engine’s index, none of the users will be able to find the website.
When a user types a query on Google search engine, the most relevant websites (from the index) will appear on the search result based on multiple factors like user’s location, language, user experience etc…
- Page load time
- Average session duration
- Bounce rate
- Based on cookies