Category Archives: Lead Generation

Why You Should Conduct A/B Testing

Split testing, commonly referred to as A/B testing, is a method of testing through which marketing variables (such as copy, images, layout, etc) are compared to each other to identify the one that brings a better conversion rate. Intellistart’s Conversion Optimisation creates a “Champion” Variant and run “Challenger” Variants to make sure your campaign is going in the […]

PPI Fee Cap Deadline Announced for CMC’s by the Ministry of Justice

PPI Fee Cap Deadline News Intellistart Lead Generation and Digital Media Marketing Specialists - Manchester & Bolton - www.intellistart.co.uk - 0161 877 4888

PPI Fee Cap Deadline for CMC’s Announced Today by the Ministry of Justice PPI Fee Cap Deadline – On the 11th of May 2018 at 4:57pm, the Ministry of Justice has announced that the Financial Guidance and Claims Act 2018 (“the Act”) received royal assent on 10 May 2018. The deadline for the Fee Cap which […]

What is Lead Generation and Why is it Important?

Intellistart Lead Generation and Digital Media Marketing Specialists - Manchester & Bolton - www.intellistart.co.uk - 0161 877 4888

Lead Generation Defined Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. In today’s complex marketing climate, lead generation has become a popular strategy to help create demand and get your marketing messages heard across multiple channels. Lead generation helps your company increase brand awareness, build relationships, generate qualified leads, and ultimately […]